RegisterForgot your password?
  • Lightbox
Press Kits

Toyota Design Event



**Creating vehicles that stir people's emotions**
**Evident in Camry, Corolla, C-HR and Prius**
**Dynamic designs underpinned by TNGA platforms**

Toyota has embarked an exciting new era of automotive design that is resulting in stronger, more attractive styling for its vehicles, according to one of the company's Global Design Executives.

Kevin Hunter - president of Toyota's North American design studio, Calty - said Toyota's global president Akio Toyoda had challenged the company's designers to create cars that spark people's emotions.

"Toyota's designers are car enthusiasts and absolutely passionate about designing desirable cars, so we are answering Mr Toyoda's challenge with cars such as the latest Corolla, Camry, C-HR and Prius," Mr Hunter said.

Mr Hunter, visiting Australia to discuss Toyota's design process, said Toyota had previously relied on "safe" designs that relied heavily on consumer studies and a high degree of internal consensus.

"But, with Mr Toyoda's challenge to develop style that stirs people's emotions and makes them want to drive our cars, Toyota's design efforts are less reliant on consensus now.

"We have empowered our designers and engineers to develop a creative and passionate vision of future mobility. The goal is simple, yet profound: develop future generations of products that connect on an emotional level.

"As a result of this new global commitment, we expect to develop the most capable, most exciting generation of vehicles the company has ever produced."

Mr Hunter said the new era of Toyota design was evident in vehicles like the new Corolla hatch being launched in August as well as the latest versions of the Prius hybrid-electric hatch, C-HR SUV and Camry sedan.

"It not a coincidence that Toyota New Global Architecture (TNGA) platforms underpin these cars - and will play a fundamental role in many more to come," he said.

"These new models are pathfinders for the styling and dynamic benefits of TNGA, qualities that will be further developed as new platforms and vehicles are introduced to Toyota's global range in the months and years to come.

"TNGA has redefined Toyota's approach to vehicle development and manufacturing, resulting in vehicles that can inspire confidence and deliver genuine fun-to-drive performance.

"From an engineering and manufacturing perspective, TNGA is focused on items that are largely out of sight. Their lower centre of gravity, more rigid frame, new suspension and greater use of high-strength steel provide direct benefits that result in balanced handling and a more engaging drive.

"Hand-in-hand with dynamic improvements, TNGA also liberates vehicle design, enabling rooflines and bonnets to be lower and resulting in each model being
visually distinctive with more appealing proportions.

"In short, TNGA is the key that's unlocking an exciting new era of Toyota design, giving designers, the freedom to produce stronger, more attractive styling."

Mr Hunter cited the stunning FT-1 concept produced by Calty as a symbol of Toyota's design future...a spiritual pace car for a changing, evolving Toyota.

"FT-1 is symbolic of a new chapter for Toyota global design. It is a provocative concept that truly captures the passion, excitement, and energy of this new era of Toyota design.

"It also embodies elements of the emotion and performance that Toyota will imprint upon future production designs," he said.


For more information, please contact:

James Wang
Senior Lifestyle PR Consultant
Mob: (0431) 431 082

Stephanie Naylor
Media and Communications Consultant
Mob: (0432) 675 878

back to top 


Calty Design Research, Inc. is part of a global design network that contributes innovative design concepts for a diverse line-up of Toyota and Lexus vehicles.

With the establishment of Calty in 1973, Toyota became the first major car manufacturer to set up design operations in southern California. Today, almost every carmaker has a design office on the U.S. west coast.

The studio in Newport Beach, Orange County, focuses on future innovation and creativity. It provides an ideal atmosphere to study emerging trends and lifestyles.

Orange County has established its reputation as a catalyst for new trends, offering a unique environment where designers can gain insight and inspiration.

Widely known for its trend-setting beach culture, the area is also home to many other influences that are shaping people's lifestyles - providing valuable insight for the creation of innovative vehicle designs.

These include a strong youth culture and a powerful entrepreneurial spirit that encourages new approaches that are unconventional. A significant population of upscale buyers ensures access to influential trends for premium brands.

Calty's research leads to the creation of designs for global markets. Design solutions are often shared and developed in collaboration with other Toyota design, planning, engineering and manufacturing groups. This unique arrangement encourages a stimulating exchange of ideas and methods that leads to innovative design solutions.

In 2004, Calty opened a second studio in Ann Arbor, Michigan, next to the Toyota Technical Center. This facility is focused on production design development for North America vehicles.

Calty also operated the Toyota Innovation Hub in Oakland, California, which focuses on improving the human mobility experience.


Calty Design Research, Inc.

Establishment: Oct. 2, 1973

Employment: 104 (Newport Beach, Ann Arbor & Oakland)

A five-year snapshot:

Production Design
2019 Avalon
2018 C-HR
2018 Camry
2018 NASCAR Camry
2018 Lexus LC 500
2016 Lexus RX
2016 Avalon
2016 Tacoma
2015 NASCAR Tundra
2015 NASCAR Camry
2015 Camry
2014 Highlander
2014 Tundra
2013 RAV4

Motor Show Concepts
2017 Lexus LF-1 Limitless
2017 FT-4X (New York)
2017 Concept-i (Las Vegas)
2014 FT-1 (Detroit)
2013 FV2 (Tokyo)
2013 Corolla Furia (Detroit)
2012 Lexus LF-LC (Detroit)
2012 FUN-Vii (Tokyo)

back to top 


Kevin Hunter is president of Toyota Motor Corporation's North American design studio, Calty Design Research. Mr Hunter is responsible for overseeing research, advanced design and production design at studios in Newport Beach and Oakland (San Francisco) in California and Ann Arbor, Michigan.

Hunter was appointed president in 2007 and is the first American to serve in this role. Prior to that he held various design positions including vice president and chief designer. Hunter was selected as one of BusinessWeek's 2011 Masters of Innovation and was invited as an influential speaker to the 2013 Bloomberg Next Big Thing Summit.

Hunter was born in Detroit, Michigan. He has a Bachelor of Fine Arts degree in Transportation Design from The College for Creative Studies.


back to top 


William Chergosky is a chief designer, responsible for interior design for Toyota and Lexus vehicles. He joined Calty in 2002 after 10 years at Chrysler.

Chergosky has headed interior design projects for Calty, including the 2003 Toyota FJ Cruiser concept, 2006 Toyota FJ Cruiser, 2007 Toyota FT-HS concept, 2009 Lexus LF-Ch concept, 2011 Toyota Fun-Vii concept, 2012 Lexus LF-LC concept, 2013 Lexus GS, 2014 FT-1 concept, 2016 Lexus RX, 2016 Toyota Prius, the 2017 Concept-i and 2018 Camry.

He received his Bachelor of Fine Arts degree in Transportation Design from the College for Creative Studies in Detroit, Michigan. His interests include fitness, technology, furniture design, architecture and spending time with his family.


back to top