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Toyota Australia today revealed Hybrid Camry - Australia's most fuel-efficient locally built car - at a spectacular event at its Altona manufacturing plant in Melbourne.

Hybrid Camry - with combined power of around 140kW from its 2.4-litre petrol engine and electric drive motor - will produce less than 150 grams per kilometre of CO2. Toyota expects the official figures to show Hybrid Camry will use at least 35 per cent less fuel than its locally built six-cylinder competitors*.

More than 2000 Toyota employees were joined by the Australian Prime Minister, the Hon. Kevin Rudd; Victorian Premier, the Hon. John Brumby; Federal Minister for Innovation, Industry, Science & Research, Senator the Hon. Kim Carr; Victorian Industry and Trade Minister, the Hon. Martin Pakula; Mr Yukitoshi Funo, Executive Vice President, Toyota Motor Corporation; and His Excellency, Mr Takaahi Kojima, Ambassador of Japan, to mark the historic event.

Toyota Australia President and CEO, Mr Max Yasuda, said Hybrid Camry represented one of the most significant developments in Toyota's 50-year history in Australia, believing it has the potential to change the Australian automotive landscape and provide Australian motorists with an affordable, environmentally responsible vehicle.

"We want to build a sustainable industry that provides innovative and attractive vehicles for our customers and a technology and manufacturing base that attracts on-going investment. We will have the unique advantage in our market of producing and selling a four-cylinder hybrid family car. It will enable every household across the country to have the opportunity of having a locally built hybrid in their driveway."

Hybrid vehicles produce lower and cleaner emissions than standard engine technologies, reduce fuel consumption and reduce the demand for oil.

"Both the Federal and Victorian governments have demonstrated their strong desire for the local industry to build vehicles that help meet the challenges of climate change and a carbon-constrained future. The support of Toyota Motor Corporation in Japan was a great vote of confidence in the ability of our company. It has enabled us to respond to the needs of Australian motorists by introducing fuel-saving and environmentally conscious technology as a mainstream option," Mr Yasuda said.

Toyota plans to build 10,000 vehicles a year for the domestic market and export 300 vehicles to New Zealand. Hybrid Camry will be released to the market in February 2010. Pricing and specifications will be available closer to the launch. Hybrid Camry is currently produced in Australia, Japan, United States and Thailand.


*Fuel savings data based on ADR 81/02 combined cycle. Fuel consumption and emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of competitor emissions and fuel economy data,, 11 December 2009.

For further information please contact:
Glenn Campbell
Manager Public Affairs
T: (03) 9647 4557
M: 0417 381 692

Heather Box
Corporate Manager, Corporate Affairs
T: (03) 9647 4533
M: 0417 540 624

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Toyota Australia is set to make history in just over two months when it begins sales of the first hybrid car to be built in this country - Hybrid Camry.

A limited number of pre-production cars has already been tested on public roads and closed tracks ahead of today's start of full-scale production.

Toyota insiders say the fuel-efficient petrol-electric Hybrid Camry will be more powerful, have better handling and be quieter - even compared with the standard car.

Engineers have tuned the car's suspension and steering specifically for the Australian market so it meets the demands of local drivers and their families.

New features include advanced computer technology that links on-board systems to enhance driving enjoyment and safety.

Hybrid Camry will use significantly less fuel - around 30 per cent less than the petrol Camry, according to latest indications.

The standard petrol Camry is already the most fuel-efficient car produced in Australia, consuming just 8.8 litres per 100km* on the official combined cycle.

Today's unveiling of Hybrid Camry reveals exterior styling that is progressive and aerodynamic.

The unmistakable hybrid identity is emblazoned on its front-quarter panel, just above the car's dynamic 10-spoke alloy wheels.

Inside, there are several features - including cool blue "hybrid" highlights on the instrument-cluster dials - that highlight the fact Hybrid Camry is powered by Toyota's Hybrid Synergy DriveŽ technology. An instant fuel-consumption meter indicates when Hybrid Camry is operating in electric-only mode - using no fuel and emitting zero emissions.

Hybrid Camry models will arrive at Toyota dealerships nationally from February.

As its name implies, Hybrid Camry features two power sources - a 2.4-litre four-cylinder petrol engine and an electric motor generator, plus a hybrid battery that stores electrical energy.

Toyota Australia's senior executive director sales and marketing David Buttner said Hybrid Synergy DriveŽ will take Camry's efficiency to a new level.

"Hybrid Camry will save motorists hundreds of dollars a year in fuel - and the more you drive, the more you'll save on fuel," Mr Buttner said.

In preparation for the launch, Toyota's Quality Control Division conducted comprehensive trials, including long-distance endurance evaluation. Development and tuning of the Hybrid Camry's steering and brakes have occurred under the supervision of Toyota Technical Center Australia, a Melbourne-based subsidiary of Toyota Motor Corporation, Japan.


* Fuel consumption will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR81/02 combined cycle.

For further information, please contact:
Mike Breen
Ph: 0418 447 064

* "City driving" refers to the ADR 81/02 city cycle; "open road" refers to the ADR 81/02 highway cycle; "combination" refers to the ADR 81/02 combined cycle. Emissions data based on ADR 81/02 combined cycle. Fuel consumption and emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories.
^Source of emissions and fuel economy data,, 11 December 2009.

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Toyota's Australian-made Hybrid Camry will save at least 1100 litres of fuel in a year of city driving* compared with its locally built six-cylinder rivals, according to a senior company executive.

Corporate manager of product planning, Peter Evans, said Hybrid Camry's fuel consumption and emissions would rival small and compact cars.

Mr Evans said fuel economy gains during 20,000km of city driving would save individual motorists at least 1100 litres or $1320 a year, based on a pump price of $1.20 a litre for regular unleaded petrol.

"Those savings will be multiplied by two, 10, and even hundreds for fleet owners - and many of their drivers will save even more by covering far greater distances," Mr Evans said.

"At the same time, Hybrid Camry - with combined power of around 140kW from its 2.4-litre petrol engine and powerful electric motor - will produce less than 150 grams per kilometre of CO2*.

"That's the sort of result you'd expect from a car with less than half the power of Hybrid Camry and a much smaller engine displacement of around 1.3 litres."

Mr Evans said the city-cycle figures were the most relevant comparisons as the overwhelming majority of Australian motorists did most of their driving in urban areas.

He said final testing was expected to confirm Hybrid Camry's saving on fuel - compared with the most fuel efficient big Aussie six - would be at least 5.5 litres for every 100km* on the official city cycle; an advantage of more than 40 per cent.

"Using the same amount of fuel, a Hybrid Camry could travel at least 175km compared with just 100km for the most efficient six-cylinder car produced in Australia.

"Even on the open road*, we expect the official figures to show Hybrid Camry will use around 25-per-cent less fuel than the best of the local big sixes^.

"Looking at the combination* of city and highway driving, we are confident of recording fuel economy in the low 6.0 litres per 100km range.

"By driving Hybrid Camry, the savings on fuel and therefore on people's wallets will be huge - and there is also a significant environmental benefit when compared with other cars," he said.

Mr Evans said Hybrid Camry would have many fuel-saving features beyond the combination of its petrol engine and electric motor.

"Our engineers have tuned the suspension and steering for Australian conditions - and they have included technology that improves overall driving performance and safety," he said.

Toyota is planning to release Hybrid Camry to the market in February 2010.


For further information, please contact:
Mike Breen
Ph: 0418 447 064

* "City driving" refers to the ADR 81/02 city cycle; "open road" refers to the ADR 81/02 highway cycle; "combination" refers to the ADR 81/02 combined cycle. Emissions data based on ADR 81/02 combined cycle. Fuel consumption and emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories.
^Source of emissions and fuel economy data,, 11 December 2009.

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Toyota has selected a special hybrid rose as the gift for external guests to mark the start of full-scale production of its Australian-built Hybrid Camry.

About 150 special guests received the commemorative flower at today's Hybrid Camry Line-off ceremony in Melbourne.

Anyone with a green thumb knows all modern roses are hybrids: the blooms, as with hybrid cars, are created to produce superior characteristics.

Toyota developed the Hybrid Camry sedan to offer customers two often-contradictory characteristics - excellent performance on the one hand with great fuel economy and low emissions on the other.

Similarly, the Hybrid Camry rose was developed using the latest breeding technology in order to thrive in drier climates as a tough, hardy plant that needs little attention.

Excellent pedigrees are a feature. Toyota matched Australia's best-selling mid-size car for the past 16 years and the company's fuel-saving Hybrid Synergy DriveŽ technology. The Hybrid Camry rose is well-known to breeders as the product of the 'Countess Celeste' and 'Betty Boop' varieties.

Hybrid Camry (both the bloom and the car) is widely regarded for its regenerative capabilities.

The car captures energy from the brakes, converts it to electricity and stores it in the hybrid battery for later use; the rose is regarded as a blooming machine - quick to flower after it is has been "dead-headed" (old flowers removed).

The rose features long, white buds that open to reveal a scarlet interior - mimicking Toyota's red-and-white corporate colours.

The Hybrid Camry rose was produced by professional rose breeder Tom Carruth and supplied by Swane's Nurseries Australia.

Hybrid Camry is being built at Toyota Australia's Altona Manufacturing Plant, which employs 3,200 people.

The Hybrid Camry will be available from February at Toyota's national network of more than 200 dealers.

Hybrid Camry Rose
Colour: Brilliant scarlet with a white reverse
Fragrance: Slight, fresh apple
Foliage: Glossy deep green
Height: Low, rounded to 110cm
Flower size: 90mm in large clusters


For further information, please contact:
Glenn Campbell
Manager Public Affairs
T: (03) 9647 4557
M: 0417 381 692

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1. Hybrid Camry and Prius have specially designed four-cylinder petrol engines working in tandem with an electric motor. The combination boosts performance, reduces fuel consumption and produces fewer emissions.

2. The petrol engine automatically switches off when the car is stationary (such as at traffic lights) or when coasting or travelling downhill.

3. Hybrid Camry and Prius recharge themselves while driving. You never have to plug them into a power point.

4. Energy that would normally be lost when braking or coasting is converted to electricity and stored in a sealed battery, for use when required.

5. Hybrid Camry and Prius can be driven for short distances on electric power only. This is particularly useful in stop-start traffic, for eliminating emissions in your garage and for quiet entry or exit through your neighbourhood.

6. In all other respects, Hybrid Camry and Prius are fully specified normal cars capable of seating five adults comfortably. They drive like regular automatic cars, use unleaded petrol and have large luggage capacities.

7. Toyota has adopted numerous safeguards, including automatic disablement mechanisms to ensure safety in the event of an accident. Prius hybrids have been on Australian roads for eight years and Toyota is not aware of any personal injury related to hybrid or electrical systems.

8. The hybrid battery is designed to last the life of the vehicle. It is kept at an optimum charge level, which gives it an extended life.

9. Toyota is the world leader in hybrid vehicles with sales exceeding two million, including 1.5 million Prius. Total Australian sales of Prius have exceeded 14,000.

10. Toyota is committed to developing hybrid systems as a core technology. Globally, the goal is to reach one million hybrid sales per year during the 2010s. The company's worldwide goal is to approach zero impact on the environment, including vehicles and production. While we can never achieve zero impact, we always strive to do better - and hybrid technology is an important part of that effort.


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Unveiling of the Toyota Hybrid System


Prius launched in Japan



Cumulative Prius sales top 50,000 vehicles



Prius launched in Australia



Cumulative worldwide sales of hybrid vehicles top 100,000


Cumulative Prius sales top 100,000 vehicles worldwide



Unveiling of the Toyota Hybrid System II


Prius completely redesigned


Second-generation Prius launched in Australia



Prius wins North American Car of the Year award


Prius wins European Car of the Year award



Cumulative worldwide sales of hybrid vehicles top 500,000



Cumulative Prius sales top 500,000 vehicles worldwide



Cumulative worldwide sales of hybrid vehicles top one million



Cumulative Prius sales top one million worldwide


Announcement: Toyota to build Hybrid Camry in Australia



Third-generation Prius unveiled at North American International Auto Show ( Detroit )


Prius becomes the best-selling vehicle in Japan for the first time


Third-generation Prius launched in Australia


Prius sets an all-time monthly sales record in Australia


Prius is named Japan Car of the Year


Prius wins Green Innovation and People's Choice Awards in Australia from Fairfax Drive


Volume production of Hybrid Camry begins in Australia

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1. Products

Four-cylinder Camry, six-cylinder Aurion, Hybrid Camry

2. Financial data

Sales Revenue $9.753 billion (1 January - 31 December 2008)
Total Assets $2.2778 billion (1 January - 31 December 2008)

3. Production

Vehicles 141,467 (1 January - 31 December 2008)
Engines 114,752 (1 January - 31 December 2008)

4. Employment

Altona Operations 3,200 (current)
Total Toyota Aust Approx 4,496 (current)
Dealer Network 10,809 (current)

5. Purchasing

Local Suppliers 2,696 (approx) (1 January - 31 December 2008)
Purchase value $2.92 billion (1 January - 31 December 2008)

6. Dealer network

Toyota 211 (as at 31 December 2008)

7. Domestic sales

Toyota 238,983 (1 January - 31 December 2008)

8. Exports

Vehicles 101,668 (1 January - 31 December 2008)
Export countries Over 20 (1 January - 31 December 2008)

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Toyota Australia has launched the first ready-for-sale hybrid vehicle to be built in Australia.

The Hybrid Camry increases consumer choice by giving motorists the option of buying an Australian-made hybrid.

It expands Australia's manufacturing capacity today, and provides a platform for future growth.

It gives us a practical way to reduce greenhouse gas emissions - and to do it right now.

It is a clear sign of Toyota's commitment to this country, and to the renewal of the Australian car industry.

The Hybrid Camry will be around 30 per cent more fuel efficient and produce around 30 per cent fewer emissions than a standard Toyota Camry.

At least 10,000 vehicles will be produced each year, mostly for sale at home, with around 300 to be exported to New Zealand.

Production of the Hybrid Camry is expected to inject around $90 million into the Victorian and South Australian automotive parts industries and support jobs at Toyota's suppliers.

More than 50 hybrid-unique parts will be sourced from local suppliers.

The Altona plant is one of only five Toyota plants in the world manufacturing the Hybrid Camry.

The Australian Government is supporting the production of the vehicle with $35 million in funding from the $1.3 billion Green Car Innovation Fund, a key element of A New Car Plan for a Greener Future.

The Victorian Government also made a significant contribution.

The Government is working with other Australian car and component manufacturers on ways to build cleaner, greener cars that reduce carbon emissions and improve fuel efficiency.

11 DECEMBER 2009
PRESS OFFICE (02) 6277 7744

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Good morning and welcome.

It is great that so many of you can join us here at Altona, for this historic event.

I would like to extend a very warm welcome to the Prime Minister, Kevin Rudd and the Premier of Victoria, John Brumby who have played a key role in our hybrid journey. Thank you for your kind words.

Special welcome also to Senator Carr, Minister Crean and Minister Pakula, Mr Kojima, Ambassador of Japan, Mr Funo, TMC Executive Vice President, unions, VIP guests, suppliers, dealers and of course...all of our employees.

It is a great pleasure to see so many familiar faces once again. I am honoured that so many of you have taken the time to join us here today.
This gives me the opportunity to personally thank you for your encouragement, support & friendship. Your attendance shows me that Toyota has strong respect in the Australian community.

Everyone at Toyota has been looking forward to this day since hybrid manufacturing was approved in June last year. It is a special day for Toyota and for the local automotive industry. It represents one of the most significant developments in Toyota's 50 year history in this country.

I believe that introducing hybrid manufacturing to our operation has the potential to change the Australian automotive landscape. It will provide Australian motorists with a locally built, affordable and eco conscious vehicle - right now.

This project is very dear to my heart. When I first arrived at Toyota Australia in 2007, I was determined to find a way for our company to continue to grow and prosper.

In my roles with Toyota in Europe, the United States and Japan, I have learned first hand the nature of intense market competition. I have also learned that communities and governments expect organisations to perform in ways that support the environment and society as a whole. I believed that we needed a breakthrough that would address these challenges in the Australian market.

I am confident that Hybrid Camry is a major step in this direction.

Hybrid Camry will enable us to continue to build a sustainable local industry that provides innovative and attractive vehicles for our customers. It will enable us to develop a technology and manufacturing base that attracts ongoing investment.

Hybrid Camry will help the environment and the hip pockets of Australian motorists. It will mean fewer trips to the petrol bowser and reduced running costs - as well as reduced demand for oil.

At Toyota, our vision is built around the concept of 'sustainable mobility'. This means making vehicles that meet customer needs and expectations, while also being safe, highly desirable, and better for the environment.

And while there is widespread talk about future technologies, we take the view that the path to greener motoring involves numerous steps - not just one leap.

Hybrid Synergy Drive exists NOW - it is proven technology with more than two million global sales.

It is a high quality, environmentally positive technology, available to customers today. We don't need a crystal ball. It is here in Australia ...right now.
I believe the Hybrid Camry could not have come at a better time. We recognise that given the relative size of our industry, that Toyota cannot work alone. We need to be in true partnership with suppliers and all levels of government to determine where our national advantage lies.

By working together the industry can evolve to meet the demands of global competition, changing economic conditions and a carbon constrained world.

On behalf of Toyota, I want to sincerely thank the Prime Minister, Senator Carr, the Premier and Minister Pakula for their continuing strong support of the automotive industry. Partnerships of this kind are highly valued and enable us to compete in a rapidly changing global economy. Your effort and determination is really appreciated by everyone here at Toyota.

And I want to give special thanks for the great support received from our customers, dealers, suppliers, unions and community partners. All of you have contributed to make this hybrid dream a reality.

Toyota is also fortunate to have people of the highest calibre - a skilled and capable workforce. To all of our employees, all 4500 of you, both here at Altona and those joining across Australia - you have made a great contribution and I am proud of your efforts.
I know that you will produce the highest quality hybrid car for our customers. Once again thank you for all of your hard work and dedication.

In 2009, we celebrate our 50th anniversary in Australia. Many of you have been part of this journey. Today's Line-off event is the beginning of the next chapter for Toyota Australia.

Hybrid Camry is the beginning of the transformation of Toyota Australia and the Australian car industry.

So get set everyone!

Thank you

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It's nice to be back in Australia, for me the first time in 15 years.

I was fortunate to accept two assignments in Australia. I spent many years in the early stage of my career at Toyota in this wonderful country. I was based in Melbourne with my family and, with no doubt, we all enjoyed our time here. Great people, good climate, fantastic food, ethnical diversity, it's hard to find any better city than Melbourne, in my opinion.

Today, we are celebrating the line-off of Hybrid Camry here at Altona. Toyota Australia will be only the fifth country in the world that produces Hybrid vehicles after Japan, the USA, China and Thailand and that makes me proud of Australia again.

I still remember the long-distance drive when I took my family to Uluru from Melbourne. We loaded all our travel gear in my Corona sedan and spent several days staying over in local towns driving up to Uluru.

It took us two days to get to the town of Coober Pedy, some 1500km away from Melbourne. Since I had never done such a long drive in Japan, I was surprised how frequently I had to fill up my fuel tank. Although I believe Toyota Corona sedan was one of the most fuel efficient cars back then, the frequency of refill was totally unbelievable, as were the conditions. Those people who serviced my Corona sedan at each petrol station were all friendly, gave me a very detailed direction, in most cases which was "just keep going!" and told us unique stories about their local community.

Oh, by the way, as you all know, Coober Pedy is famous for its Opal mining industry. Therefore, it is no surprise that my wife still wears her Opal broach that she bought there. Every time she does so, it reminds us of the days we enjoyed in Australia.

Setting my personal Aussie stories aside, as you all know, conditions have been very tough for making cars in every part of the world. While the world auto market has tentatively recovered due to sales stimulus measures implemented by governments in various countries, the global outlook is still uncertain.

With this uncertainty significant progress has been made through cost efficiency activities and other initiatives at Toyota Australia.For all the employees here today please understand that your efforts have been much appreciated.

Globally, Toyota is now faced with a unique opportunity created by the global financial crisis and the advent of a global energy crisis. We are in the midst of an occurrence that creates new space for re-thinking and re-shaping our industry; for establishing partnerships between private, public and independent sectors working together to find the missing ingredients to make things happen. To find solutions to climate change and building sustainable automotive industries - to revitalise our business.

I would like to personally thank the Australian Prime Minister and the Victorian Premier for coming to Japan to convey in the strongest possible terms the importance of introducing environmentally conscious vehicles - hybrid - into the Australian market place. Their support demonstrated how serious they were about building a new sustainable and vibrant local car making industry in Australia. So thank you.

I would also like to extend our appreciation to all of our stakeholders who have helped make this hybrid dream come true for Toyota Australia.

Thank you to the Australian Federal Government, the Victorian Government, our fellow suppliers and our team members at Altona. The credit goes to every single one of you. You have helped fulfil the vision of global Toyota.

The basic business philosophy of Toyota is to design cars that meet customers' desires, produce them locally where there is local demand, and contribute to employment and economic growth of the local society. And we want to provide quality vehicles at affordable prices. This underlying philosophy has been the roadmap for our business in Australia. Our local manufacturing presence in Victoria since 1963 has been about creating jobs at our plant and at our suppliers. It's also generating various business opportunities in the local community.

When we look to the future, achieving "Sustainable Mobility" is an imminent task. We are keenly aware that without focusing on energy issues and global warming, there can be no future for automobiles. In that regard, we view electricity, hydrogen, and bio-energy as leading potential alternative energies, and in the foreseeable future, there will be a coexistence of these energy sources. Among them, electricity is most promising because it is renewable when derived from wind or solar power.

Toyota has vast experience in electric use - the Toyota Hybrid System is a hybrid between the petrol-engine and electric motor. In fact, Toyota has 12 years of experience in hybrids, and has promoted widespread use of hybrid vehicles around the world, including Hybrid Camry that is being rolled out today.

I would also like to note that Toyota's hybrid technology, which manages both the engine and electric motor at the highest level of efficiency, is applicable to other eco-car technologies like the plug-in hybrid vehicle, the pure electric vehicle, and the fuel-cell hybrid vehicle. That's why we position the hybrid technology as our core technology. In this way, our aim is to become Number One in electric-use technology.

During the last five decades Australia has demonstrated it is vitally important to Toyota because it has helped Toyota globally to learn, grow and prosper along with this country. As the company and industry embarks on a new period of change I can see that Toyota Australia is doing everything it can be part of Toyota's global vision.

The introduction of hybrid technology into the Australian car industry is a practical example of how we can revitalise our company around the world. The Hybrid Camry will satisfy the expectations of Australian consumers for local production of environmentally friendly vehicles, and drive innovation within every part of Toyota's business.

While I hope our customers really love our Hybrid Camry, I also expect that this car will bring a new set of business opportunities to the local community so that the Australian and Victorian auto industry will step to the next level - both economically and environmentally.

Finally, it's really great to be back and thank you everyone again. I wonder if I were given an opportunity to work here in Australia again, what would happen? I know one thing for sure: I would definitely pick Hybrid Camry as our vehicle, and as much as I enjoy unexpected chance to talk with local people, with Hybrid Camry, next time I take my family up to Uluru I'm pretty sure that we will have less refill stop at local petrol stations in between.

Thank you

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