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2010 HYBRID CAMRY PRESS KIT

  1. HYBRID CAMRY CUTS FUEL BILLS AND EMISSIONS
  2. HYBRID CAMRY: 7,000KM A YEAR FOR "FREE"
  3. MAJOR CHANGES AT ALTONA FOR HYBRID CAMRY
  4. HYBRID CAMRY OFFERED IN TWO MODEL GRADES
  5. HYBRID CAMRY OFFERS HIGHER SPECIFICATION
  6. TOYOTA COMMITTED TO HYBRID SYNERGY DRIVE
  7. CAMRY THROUGH THE AGES
  8. CAMRY - A GLOBAL SUCCESS STORY
  9. HYBRID CAMRY TO APPEAL TO PRIVATE BUYERS
  10. HYBRID CAMRY LEADS PERFORMANCE INDEX
  11. SERVICING ADVANTAGE MAKES HYBRID CAMRY EVEN BETTER VALUE
  12. TOYOTA INVESTS IN HYBRID TECHNOLOGY
  13. EXTERIOR STYLING SETS HYBRID CAMRY APART
  14. HYBRID CAMRY INTERIOR IS WELL APPOINTED
  15. HYBRID CAMRY HAS OPTITRON INSTRUMENTS AND MID
  16. ADDED FEATURES MEAN MORE COMFORT AND CONVENIENCE IN HYBRID CAMRY
  17. NEW HYBRID CAMRY HAS ELECTRIC-POWERED AIR CONDITIONING
  18. HYBRID CAMRY SLASHES EMISSIONS
  19. HYBRID SYNERGY DRIVE IS THE HEART OF HYBRID CAMRY
  20. HYBRID CAMRY COMBINES PERFORMANCE AND ECONOMY
  21. HYBRID CAMRY HAS LOW NOx AND PM
  22. HYBRID SYNERGY DRIVE SYSTEM COMPONENTS
  23. HOW IT WORKS
  24. HYBRID HAS RANGE OF OPERATING SCENARIOS
  25. HYBRID CAMRY USES ATKINSON CYCLE PETROL ENGINE
  26. HYBRID CAMRY HAS POWERFUL ELECTRIC MOTOR
  27. HYBRID CAMRY E-CVT FOR SEAMLESS ACCELERATION
  28. STATE-OF-THE-ART ELECTRICAL SYSTEM FOR HYBRID CAMRY
  29. HYBRID CAMRY FIRST WITH ELECTRONIC BRAKING
  30. ELECTRIC POWER STEERING FOR HYBRID CAMRY
  31. HYBRID CAMRY HAS VDIM ACTIVE SAFETY SYSTEM
  32. HYBRID CAMRY HAS UNIQUE SUSPENSION CALIBRATION
  33. 2009 TOYOTA HYBRID CAMRY MAJOR TECHNICAL SPECIFICATIONS

HYBRID CAMRY CUTS FUEL BILLS AND EMISSIONS


* Most fuel-efficient Australian-built car
* Substantial $$$ savings on petrol
* Emissions of a compact car with a smaller, less powerful engine


The most advanced car ever built in Australia, Toyota's Hybrid Camry, has been officially launched to the market.

Australia's first locally built hybrid car, Hybrid Camry is poised to slash fuel bills and reduce environmental impact compared with other similar-sized family cars.

The secret behind its seamless power and exceptional fuel economy is the world's leading hybrid technology, Hybrid Synergy Drive.

Using just 6.0 litres of regular unleaded petrol to travel 100km*, Hybrid Camry is almost 32 per cent more frugal than the automatic petrol Camry - which was already the most fuel-efficient Australian-built car.

For someone travelling 20,000km a year in a Hybrid Camry, the savings on fuel alone will be 560 litres or $14 a week based on a pump price of $1.30 a litre. The savings rise to more than $16 a week with fuel costing $1.50 a litre.

Tailpipe CO2 emissions will be reduced by almost 1.3 tonnes a year.

The savings will be even greater for the significant number of buyers expected to downsize from a large locally produced six-cylinder car.

A Hybrid Camry can travel almost 300km further on a single tank of fuel than Australia's best-selling car and almost 400km more than the next best-selling Australian-made car - despite both the rivals having bigger fuel tanks.

Hybrid Camry has carbon-dioxide emissions of just 142 grams/km * - similar to that of a 1.3-litre compact car with around half the power.

Australia's two most popular six-cylinder cars emit 55 and 66 per cent more CO2 ^.

Maximum power output from the combined 2.4-litre petrol engine and 105kW electric motor is 140kW - almost 20 per cent better than a petrol-only Camry.

Other technology advancements for Hybrid Camry have significantly improved the car's ride and handling with local tuning of the suspension and steering.

It is the first built-in-Australia car to combine electric power steering, electronic brake control, regenerative (electric) braking and electric air-conditioning.

Toyota Australia's senior executive director David Buttner said the substantial savings for the environment and the hip pockets of Australian motorists would multiply over the years.

"Hybrid Camry makes a compelling case for itself as an alternative to conventionally powered family sedans," Mr Buttner said.

"Consumers will get all the performance, space and comfort of a top-rated family sedan. At the same time they will get fuel economy that trumps that of petrol-powered light and compact cars.

"It rates among the best diesels in its class for fuel economy, yet produces substantially less greenhouse gases and other harmful substances.

"We expect Hybrid Camry will achieve the maximum five-star rating on the Federal Government's Green Vehicle Guide compared with just 3.5 stars for the best of the mid-size or large diesels.

"Hybrid Camry is the future of Australian motoring. It brings hybrid technology to mainstream car buyers," Mr Buttner said.

"It will attract a significant number of people moving from a large six-cylinder car because they regard size and performance as important.

"Hybrid Camry provides a lot of automotive virtue, especially with prices under $40,000." **

Mr Buttner said the 3,200 employees at the company's Altona manufacturing plant were the real heroes of the Hybrid Camry project.

"Our people have worked incredibly hard to bring this car to market just 20 months after the project was announced in Japan by Prime Minister Kevin Rudd," he said.

"This incredibly quick turn-around is possible because Toyota Australia is an integrated, self-sufficient company with capabilities in all areas from design and engineering through to manufacture and sales."

Cumulative global hybrid sales now exceed 2.2 million vehicles including 1.6 million Prius and more than 175,000 Hybrid Camry.

.ends/



* Fuel consumption and emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR 81/02 combined cycle.

^ Competitor data: Green Vehicle Guide.

** Manufacturer's list prices do not include statutory charges or other on-road costs.

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HYBRID CAMRY: 7,000KM A YEAR FOR "FREE"


A Hybrid Camry owner will get the equivalent of a year's free mileage every three years because of the car's high fuel efficiency.

Toyota Australia 's senior executive director sales and marketing David Buttner said the saving is based on a comparison with the 3.0-litre V6 version of Australia's best-selling car.

Mr Buttner said the Hybrid Camry uses just six litres of fuel to travel 100km* compared with 9.3 litres for the most efficient version of the rival car^.

"Driving 20,000km in a year, a Hybrid Camry owner will get the last 7,000km mileage for free compared with someone driving the same distance in that version of Australia's best-selling car," Mr Buttner said.

"That will take you from one side of our continent to the other and all the way back again.

"That means, after just three years, the Hybrid Camry owner will accumulate more than 21,000km driving for free.

"That's the equivalent of a year's free mileage - and you get that benefit every three years."

Mr Buttner said the saving on fuel was more than $15 a week, with carbon-dioxide emissions cut by one-and-a-half tonnes a year.

"So, compared with Australia 's best-selling car, the more you drive, the more you save and the lower the environmental impact," Mr Buttner said.

"For a sales rep travelling 50,000km a year, the savings add up to $38 a week on fuel alone and almost 3.8 tonnes of carbon dioxide.

"Put another way, a Hybrid Camry driver can travel almost 300km further on a tank of fuel - even though the other car's petrol tank is eight litres bigger.

"Over a year, a Hybrid Camry owner driving 20,000km a year will need to make seven fewer visits to a petrol station - saving time and money.

"On the city cycle, the most efficient version of the rival car uses 84 per cent more fuel - and even on the highway cycle it uses 35 per cent more.

"These are significant benefits for Hybrid Camry - and they show clearly why hybrid technology is a key part of our motoring future."

Toyota expected Hybrid Camry to achieve the maximum five-star rating on the Federal Government's Green Vehicle Guide compared with just 3.5 stars for the least polluting diesels in its class.

"While diesel cars can achieve similar fuel economy, they produce substantially more greenhouse gases and other harmful substances - especially NOx and particulates," Mr Buttner said.

* Fuel consumption and emissions data based on ADR 81/02 combined cycle. Fuel consumption and emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories.

^ Source of competitor's fuel economy and emissions data: greenvehicleguide.gov.au, February 8, 2010.


.ends/

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MAJOR CHANGES AT ALTONA FOR HYBRID CAMRY


Toyota Australia has implemented significant changes at its Altona manufacturing plant ahead of the introduction of Hybrid Camry.

The changes have been designed to improve quality and productivity while accommodating Hybrid Camry production volume and complexity.

Reforming of production areas has also taken place for logistical reasons and to provide more space.

There are more than 300 unique parts for Hybrid Camry, including unique design elements.

Mechanical differences include the inclusion of hybrid components such as the Atkinson-cycle petrol engine, electric motor, power-control unit, hybrid battery, continuously variable (automatic) transmission and high-voltage wiring harness.

Other significant changes affecting production include the introduction of electric power steering and electric air-conditioning as well as a unique instrument cluster and fuel tank and the placement of the regular 12-Volt battery in the boot.

The plant itself has undergone substantial changes. In the Weld Shop alone, there are 23 new components and 28 underbody changes to accommodate unique hybrid components.

More than 150 robots in this area had to "go back to school" to ensure they had an appropriate path with adequate access, reach and clearance for accomplishing their assigned tasks.

Changes were made to the paint shop to incorporate the unique-to-hybrid Crystal Pearl colour, a true mica paint that requires extra painting processes.

A major upgrade led to the strut sub assembly process - springs, shock absorber, brake calipers and pads, discs, knuckle - being relocated from the assembly plant to another building.

This and other changes released more than 400 square metres of floor space in the assembly plant for storage and preparation of hybrid components.

This ensures all parts are protected against moisture, dust and other foreign objects.

Vehicle conveyers along the floor were upgraded to prevent rotation of the front wheels due to the possibility, in the hybrid model, of energy being generated from the wheels, through the transmission and into the inverter.

Almost 100 overhead body carriers were upgraded and strengthened due to the added components and weight of the Hybrid Camry.

To reduce complexity within the plant, the fitment of tyres to wheels has been outsourced to a local supplier.

Other major upgrades at Altona included:

* Installing four manipulators to lift the 12-Volt battery, hybrid battery, inverter and spare wheel into the car.
* Reforming the chassis conveyor line to create two additional stations for the hybrid car.
* Purchasing new tooling for in-house injection-moulding of Hybrid Camry's unique front bumper.
* Introducing five Automated Guided Vehicles to help move heavy engine assemblies.
* Installing new test equipment for the hybrid engine and wiring harness.
* Building a "bypass line" in the assembly area to enable the hybrid model to be produced side-by-side with the petrol Camry and Aurion.

During the testing phase all locally produced parts were sent to Japan to build several vehicles for design validation, fitment, quality, safety and workability confirmation.

Ten Altona plant members attended this activity from a range of areas.

Other training included:

* Engineers and team leaders visiting Toyota plants in Japan, Thailand and the United States.
* Bringing hybrid experts to Australia from Japan to demonstrate the specific techniques involved in manufacturing a hybrid vehicle.
* Engineers poring over every inch of sample cars from Japan and United States.

A dedicated safety working group was established to review safety and ensure unique hybrid requirements were incorporated into TMCA procedures.

Detailed training packages were developed to train members in unique aspects and handling requirements for Hybrid Camry.

.ends/

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HYBRID CAMRY OFFERED IN TWO MODEL GRADES


Toyota's new hybrid family car is offered in two model grades - Hybrid Camry and Hybrid Camry Luxury.

The new Hybrid Camry Luxury becomes the flagship of Camry's range.

Both model grades have the key mechanical features of a 140kW hybrid powerplant, Electric Power-assisted Steering (EPS), unique suspension calibration, 16-inch alloy wheels (including full-sized spare wheel) and Vehicle Dynamic Integrated Management (VDIM).

Standard safety equipment in Hybrid Camry includes rear-view camera, rear sonar parking sensors and six SRS airbags.

Hybrid Camry has numerous unique features in the built-in-Australia Camry range, including EPS, VDIM and brake-by wire (ECB).

In addition, it has a unique front mask (headlamps, radiator grille, front bumper and fog lamps), rear combination lamps, noise-reduction windscreen, satin chrome rear garnish with camera, Optitron instruments, push-button heating and cooling, dual-zone automatic air-conditioning with LCD climate-control panel and ECO mode, and Hybrid front-door scuff plates.

Hybrid Camry is priced from $36,990*.

It is also offered with an option pack, consisting of premium audio with eight speakers, satellite navigation and premium three-spoke steering wheel with Bluetooth™ controls. The option pack is priced at $3,000*.

Hybrid Camry Luxury, the new Camry flagship model, has the additional features of leather-accented seat and door trim, four driver and front-passenger's seat power adjustments (slide, recline, vertical adjust and lumbar support), electro-chromatic interior rear-view mirror, rain-sensing wipers and rear lip spoiler.

Hybrid Camry Luxury is priced from $39,990*.

It is also offered with an option pack consisting of: electric tilt-and-slide moonroof, premium audio with eight speakers, satellite navigation and premium three-spoke steering wheel with Bluetooth™ controls and rear personal lamps. The option pack is priced at $4,500*.

Standard models also have USB audio input, and share an AUX input with Option Pack variants.

Nine exterior colours are offered including the unique-to-hybrid Crystal Pearl Mica on the Luxury model and Diamond White on the standard Hybrid Camry.

There are two interior colour combinations - high-contrast European black-on-sandstone or the more sporty black-on-black.

Metallic paint is $400 extra.*



* All prices are manufacturer's list prices provided for media purposes only and do not include statutory charges or other on-road costs.

.ends/

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HYBRID CAMRY OFFERS HIGHER SPECIFICATION


Hybrid Camry makes a compelling value-for-money case as an alternative to conventional petrol and diesel family sedans, according to Toyota Australia's senior executive director sales and marketing David Buttner.

Mr Buttner said the two new models have high equipment levels including features unique to the Camry range such as electric power steering, electronic brake control and the safety of Vehicle Dynamic Integrated Management.

"Hybrid Camry provides consumers with all the functionality and performance of a top-rated family sedan," Mr Buttner said.

"It builds on the virtues of the petrol Camry - rock-solid dependability, exceptional comfort and low long-term cost of ownership - with fuel economy that trumps that of petrol-powered light and compact cars."

Hybrid Camry at $36,990* has significantly higher specification compared with petrol Camry Altise at $29,990* and Camry Ateva at $32,490*.

Compared with Altise, it gains:

Performance and economy

· 23kW more power (an increase of 19.6 per cent)

· More torque

· Superior fuel economy (consuming 31.8 per cent less)

Safety

· Vehicle Dynamic Integrated Management

· Reversing camera

· Rear parking sensors

· Electronically controlled brakes

Exterior

· 16-inch alloy wheels including full-sized alloy spare wheel

· Unique styling including front mask and rear combination lamps

· Front fog lamps

· Noise-reduction windscreen

· Exhaust diffuser

· Chrome door handles

Interior

· Smart Entry and Smart Start

· Dual-zone electric air-conditioning with ECO mode

· Optitron instruments

· Economy meter

· Trip computer

· Premium steering wheel with audio and multi-information display controls

· Premium gear shift lever, handbrake lever and shift knob

· Rear-seat armrest with two cup holders

· Moquette fabric seat trim

· Two front cup holders with lids

· Six-CD display audio with six speakers

· Bluetooth™ connectivity

· 3.5mm auxiliary audio input

· USB/iPod ® auxiliary audio input.

Hybrid Camry has specification advantages over Ateva in addition to the performance, economy and safety advantages mentioned above. They include:

Exterior

· Unique styling including front mask and rear combination lamps

· Noise-reduction windscreen

· Chrome exhaust diffuser

· Chrome door handles

Interior

· Smart Entry and Smart Start

· Optitron instruments

· Electric operation for the air-conditioning with ECO mode

· Economy meter

· Front-door scuff plates

· Manual driver and front-passenger seat adjustment

Hybrid Camry Luxury, the new Camry flagship model, has these additional features (over Hybrid Camry) for a price increase of $3,000:

· Leather-accented seat and door trim

· Four-way power adjustment for the driver and front-passenger seats

· Auto-dimming (electrochromatic) interior rear-view mirror

· Rain-sensing wipers

· Rear lip spoiler.

* All prices are manufacturer's list prices provided for media purposes only and do not include statutory charges or other on-road costs.


.ends/

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TOYOTA COMMITTED TO HYBRID SYNERGY DRIVE


Toyota Motor Corporation's global aim is to be the world's leading carmaker in the use of electric energy, according to a senior TMC executive.

Executive Vice President Yukitoshi Funo, speaking during a recent visit to Australia, said Toyota had vast experience in electric use.

He said this included Toyota's Hybrid Synergy Drive system, which enables vehicles to operate in electric-only mode - without using the petrol engine.

Toyota's hybrid technology, which manages both the engine and electric motor at the highest level of efficiency, was also applicable to other eco-car technologies.

These included the plug-in hybrid vehicle, the battery-only electric vehicle, and the fuel-cell hybrid vehicle.

"That's why we position the hybrid technology as our core technology. In this way, our aim is to become Number One in electric-use technology," Mr Funo said.

Toyota was striving to achieve sustainable mobility.

"We are keenly aware that without focusing on energy issues and global warming, there can be no future for automobiles.

"In that regard, we view electricity, hydrogen, and some forms of bio-energy as leading potential alternative energies, and in the foreseeable future, there will be a coexistence of these energy sources.

"Among them, electricity is most promising because it is renewable when derived from wind, tidal, hydro-electric or solar power."

Mr Funo said the introduction of hybrid technology into the Australian car industry was a practical example of how Toyota could revitalise itself around the world.

"The Hybrid Camry will satisfy the expectations of Australian consumers for local production of environmentally friendly vehicles, and drive innovation within every part of Toyota's business," he said.

Toyota's global goal is to sell at least one million hybrids a year as soon as possible after 2010. Hybrid sales in 2009 totalled 530,000.

The company also plans to offer a hybrid version of every model in its range during the 2020s.

Other Hybrid Camry production plants

Toyota Motor Manufacturing, Kentucky, Inc., United States

Toyota Motor Thailand Co., Ltd.

Tsutsumi plant, Japan



Toyota's cumulative hybrid sales

VEHICLE TOTAL

Prius 1,571,065

Hybrid Camry 174,407

Lexus RX 450h 157,695

Kluger/Highlander 109,502

GS 450h 20,131

LS 600h, LS 600hL 17,903

HS 250h 11,430

Others* 135,826

TOTAL 2,197,959



Source: TMC, November 2009

* Others: Harrier HV, Crown, Estima, Alphard, Coaster, Quick Delivery, Dyna/Toyoace

.ends/

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CAMRY THROUGH THE AGES


Toyota's Hybrid Camry continues the Camry tradition of leading the locally-manufactured field in many technology breakthroughs.

The first built-in-Australia Camry, the SV20 model launched in 1987, created a raft of firsts.

1987 Camry's firsts for a built-in-Australia vehicle included:

* Twin Cam Multi-valve engine with scissors-gear drive between camshafts to permit a fuel-efficient narrow valve angle;
* electronic fuel injection.

The fully imported 1988 SV21 Camry 2.5-litre V6 model was Australia's first volume-selling Quad Cam V6.

The 5S-FE 2.2-litre engine - first offered when wide-body Camry was launched in 1993 - was the first Camry engine with balance shafts.

Camry gained all-alloy engines across the range in 2002, with local production of the new-generation 2.4-litre 2AZ engine.

Wide-body Camry was the first Japanese lineage vehicle in Australia to break the 1700mm-width barrier (a barrier imposed by Japanese domestic vehicle tax scales). Wide-body Camry had an overall width of 1760mm.

Camry pioneered one-piece body sides - thanks to laser welding in 1997 - and, from 2002, adopted one-piece body side pressings.

The 2006 Camry was the first Camry with a five-speed intelligent automatic transmission that included up-hill/down-hill shift control.

It was also the first Camry to break the 0.30Cd aerodynamic drag barrier at 0.28, and the first with psychoacoustic audio technology to give the concert-sound sensation of the music source being in front of the vehicle's occupants.

Camry Grande was the first Camry with Vehicle Stability Control (VSC) and Traction Control (TRC) as standard equipment - features since adopted across the range.

WHAT DOES IT MEAN?

Camry: From the Japanese Kan-Muri, meaning "crown".

WHERE IS IT BUILT?

Camry and its 2.4-litre four-cylinder engine are built at Toyota's Altona manufacturing plant in Melbourne, Victoria. Toyota directly employs 3,200 people in Victoria and 4,498 nationally.

HOW MANY?

In 2008, almost 115,000 four-cylinder Camry sedans were produced at Altona. Most were exported, mainly to the Middle East. Camry has been produced in Australia since 1987 with total volume expected to reach 1.5 million in the first quarter of 2010.

HOW SUCCESSFUL?

Camry is now in its 16th year as Australia's best-selling mid-size car. It is also Australia's biggest automotive export earner, being shipped to more than 20 countries.

.ends/

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CAMRY - A GLOBAL SUCCESS STORY


Toyota Camry is one of the world's most successful cars with cumulative global sales having topped 12 million.

Since the Camry sedan's launch in Japan in 1980, the vehicle has established itself as a global model.

Toyota Australia's manufacturing plant at Altona in Melbourne is one of eight plants in the world to build Camry.

The others are in Japan, the United States, Thailand, Taiwan, Vietnam, China and Russia.

Camry sales in Australia have exceeded 735,000 since the first car was imported in 1983.

In 1987, Australia became the first country outside Japan to build the Camry, followed by the Kentucky plant in the United States.

Four-cylinder Camry assumed leadership of the medium car segment in Australia in 1994 and has not relinquished it.

Exports from Australia began in 1983. Cars are now shipped to more than 20 countries, principally in the Middle East.

Toyota Australia set an export record for the local industry in 2008 with shipments of more than 100,000 vehicles, of which 92,000 were Camry.

The current car is the sixth-generation Camry. Its appeal was boosted in 2009 by upgrades that further improved its fuel-efficiency, styling, features and value.

Hybrid Camry was launched in the United States and Japan in 2006 and in Thailand in 2009.

Total sales of the petrol-electric hybrid model exceed 175,000.

CAMRY HISTORY

1980 - Introduced in Japan.

1983 - Introduced in Australia.

1987 - Australia becomes first country outside Japan to manufacture Camry.

1988 - First year of US-built Camry.

1988 - Camry also produced as Holden Apollo in model-sharing program.

1992 - Third generation introduced in Japan.

1993 - Wide-body Camry launched by Prime Minister Paul Keating.

1993 - Exports from Australia to Thailand begin.

1994 - Camry becomes Australia's top-selling medium car.

1995 - First Camry rolls off the line at new Altona plant.

1996 - First Camry shipment to the Middle East.

1997 - Fourth generation introduced.

1997 - Camry becomes best-selling car in America for the first time.

2002 - Fifth generation Camry introduced.

2005 - One-millionth Australian-made Camry built in Melbourne.

2006 - Sixth generation Camry introduced.

2006 - Camry named "Car of the Year" by Motor Trend magazine (US).

2006 - Hybrid Camry introduced in United States and Japan.

2008 - Record Camry production in Australia of 114,714 cars.

2008 - Record Camry exports from Australia of 92,391 cars.

2009 - Hybrid Camry production begins in Australia.

2009 - Cumulative Camry sales in Australia exceed 735,000.

2010 - Hybrid Camry launched in Australia.

...ends/

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HYBRID CAMRY TO APPEAL TO PRIVATE BUYERS


Toyota Australia expects the new locally produced Hybrid Camry to help boost its appeal among private buyers in the mid-size car segment.

Sustained marketing campaigns, special editions and a mid-life upgrade lifted Camry's private sales in 2009 to 23 per cent from 14.5 per cent in 2008.

Toyota Australia's senior executive director sales and marketing David Buttner said private buyers would account for closer to 30 per cent of Camry sales in 2010 with the arrival of the petrol-electric hybrid version.

"Mid-size sedan buyers are avid cross-shoppers. They want quality - and they are certainly not averse to a car delivering performance that stimulates a passion for driving," Mr Buttner said.

He said hybrid technology had moved solidly into the mainstream mentality, especially among buyers who were environmentally involved and wanted to make a statement about their commitment.

"The critical factor is pride of ownership: there's the pleasure of owning the latest high-tech advancement and the relief of substantially fewer trips to the petrol station and therefore lower fuel bills overall.

"Hybrid Camry will be particularly attractive to private customers because it offers performance that slots between a regular four-cylinder petrol engine and a V6, but with the fuel economy of a compact car."

Toyota expects around 5,000 incremental sales from the planned annual production run of 10,000 cars from its manufacturing plant in Melbourne.

Mr Buttner said 24 per cent of medium segment buyers in 2008 had previously owned a larger passenger vehicle - a trend that continued in 2009.

A positive for Toyota was that 16 per cent of these motorists bought a Camry even though only 13 per cent had previously owned a Toyota large car.

"These 'down-sizers' are grappling with factors such as rising maintenance and fuel costs. They want a car that offers better fuel economy without trading off space or performance.

"They also want a car that's reliable, handles well and provides overall value for money. Put very simply, size matters; so does performance.

"With Hybrid Camry, they do not have to compromise on either, while they will also enjoy significant gains in fuel economy.

"They don't have to squeeze into a small car; at the same time, they will save money on fuel while driving a powerful car."

Mr Buttner said people wanting to move up to a mid-size car tended to be younger, including couples ready to start a family and empty nesters with active social lives.

He said 23 per cent of "up-sizers" previously owned a smaller Toyota car, yet only 13 per cent bought a Camry.

"Hybrid Camry offers us the opportunity to build on the brand affinity of small and compact-car buyers as they move into the mid-size category," Mr Buttner said.

Mr Buttner said it was not surprising that existing Camry owners showed a higher than average interest in hybrid technology.

Globally, Hybrid Camry already has more than 170,000 owners, mostly in North America.

Prius sales have topped 1.6 million and Toyota's cumulative hybrid sales including Lexus are now in excess of 2.2 million.

.ends/

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HYBRID CAMRY LEADS PERFORMANCE INDEX


Toyota's Hybrid Camry is the most efficiently powered vehicle in its class, and the most efficient naturally aspirated vehicle ever built in Australia.

Hybrid Camry develops 23 kW of power for every litre of fuel it uses.

The Index of Performance - a simple calculation of horsepower divided by average fuel used - has been used by Toyota as a measure of efficiency.

Typical four-cylinder conventionally powered cars in the medium sedan category develop 16.7 kW for every litre of fuel used.

Naturally aspirated locally manufactured six-cylinder vehicles in the large family class have an Index of Performance ranging up to 20.7 kW/litre.

Hybrid cars take a huge lead in the Index.

"Hybrid Camry can claim to be at the forefront of the Index of Performance," Toyota Australia corporate manager product planning Peter Evans said.

"The Index is a real-world test of delivery of performance in a way that is meaningful both for fuel economy and emission management."

Toyota is making several claims about its new Hybrid Camry.

It will be the only mid-sized passenger car and the only Australian-built car awarded the maximum five stars by the Australian Green Vehicle Guide.

* It has the lowest drag co-efficient (0.27) of any Australian-built car.
* It is the most fuel-efficient car built in Australia, with the lowest emissions of any car built here.
* It is the most advanced car built in Australia

"Naturally it is Australia's first locally produced hybrid - so many of the claims flow from that," Mr Evans said.

"In terms of customer benefit, Hybrid Camry provides attributes which until now have been difficult to achieve.

"It has the performance and space of a larger car combined with the fuel economy and emissions of a compact vehicle.

"That makes for a compelling efficiency story."

.ends/

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SERVICING ADVANTAGE MAKES HYBRID CAMRY EVEN BETTER VALUE


Servicing a new Toyota Hybrid Camry is no more expensive - and in fact offers the same impressive value for money - as petrol-only Camry.

Under Toyota Service Advantage, Hybrid Camry owners will pay just $130* for up to four standard scheduled services during the first three years or 60,000 kilometres driven (whichever comes first).

Toyota Service Advantage has been available to new Camry owners since 2006.

Desmond Lew, divisional manager for Toyota parts, service and accessories - sales and marketing, claims the service value is one of the best on the market.

"Toyota Service Advantage is one of the most affordable factory-backed services in Australia," he said.

"Hybrid Camry is the most technologically advanced vehicle built in Australia.

"So together, Hybrid Camry and Toyota Service Advantage provide our customers with excellent value for money.

"Hybrid Camry owners pay one flat price - $130 - for a comprehensive service, which includes all parts, labour and fluids.

"Our customers know up-front the cost of each service, and enjoy the confidence of picking up their serviced vehicle without incurring unexpected costs," Mr Lew said.

He said Hybrid Camry owners also saved on fuel bills thanks to the car's extremely low fuel consumption.

In addition, the Hybrid HV battery has an eight-year warranty, ** providing hybrid owners with increased reliability and peace of mind.

For more information on Toyota Service Advantage, visit advantage.toyota.com.au to find a convenient Toyota Service Centre.

.ends/


* Toyota Service Advantage pricing represents the maximum amount payable for standard scheduled servicing which is as per 'maintenance for normal operating conditions' outlined in the Warranty and Service Handbook service schedule. Toyota Service Advantage eligibility excludes Government vehicles, Rental vehicles, and Employee Family Vehicle Purchase vehicles. Certain other exclusions apply. Terms and conditions apply.



** The HV (Hybrid) Battery Warranty coverage on Hybrid Camry is 8 years/160,000km, whichever comes first.


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TOYOTA INVESTS IN HYBRID TECHNOLOGY


Toyota Australia has made significant investments to bring hybrid technology to the local market, according to the company's president and chief executive officer Max Yasuda.

Mr Yasuda said the company had introduced new high-tech equipment into many production processes to raise quality even higher, increase productivity and improve logistics.

"Several areas throughout the Altona manufacturing facility are completely new or have been totally reconfigured to accommodate hybrid production," he said.

"We have re-engineered many of our manufacturing processes to improve ergonomics, specifically for the installation of hybrid components.

"Another key part of our investment in Hybrid Camry is the training of our people to ensure we deeply understand the specific techniques involved in manufacturing a hybrid vehicle."

Toyota Australia had sent engineers and team leaders to Toyota plants in Japan, Thailand and the United States.

Local engineers had extensively reviewed sample cars from Japan and the United States.

"This is fundamental to our goal of building-in quality and devising the most efficient production method," Mr Yasuda said.

"Our local Technical Center has been involved in the engineering and design aspects of this vehicle.

"The 3,200 people at Altona are already responsible for the best-quality locally built cars - and now they have added Hybrid Camry to their list of capabilities.

" Toyota is fortunate to have people of the highest calibre - a skilled, flexible and passionate workforce.

"We have also received great support from our suppliers, who understand what it takes to remain at the cutting edge of this business.

"We expect their involvement in Toyota's hybrid technology to grow over time."

Toyota plans to produce at least 10,000 Hybrid Camry sedans per year for the domestic market and 300 per year for export to New Zealand.

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EXTERIOR STYLING SETS HYBRID CAMRY APART


Toyota's new Hybrid Camry was designed with distinctive hybrid features and values that will be instantly recognisable by customers and other motorists.

Unique exterior features for Hybrid Camry signify its importance as a model equipped with a hybrid system that features the latest technology.

At the front, Toyota stylists have pursued a design that projects Hybrid Camry's superior aerodynamic performance and innovation.

These elements are conveyed by the exclusively developed front mask, which includes blue-tinted headlamp extensions - a signature feature for Toyota hybrid vehicles.

The unique front bumper shares styling cues with new-generation Prius, providing aerodynamic and cosmetic benefits.

The sharp outer edges of the bumper flow into the sides of the vehicle - with almost-flat side faces that aid air flow.

Hybrid Camry's radiator grille further differentiates the hybrid model by its unique design and satin-chrome finish, which is also used for the boot-lid garnish.

The lower grille is slightly larger and more rectangular, directing cooling air into an engine bay that accommodates vital hybrid components.

Hybrid badges are displayed prominently on the front guards and on the boot-lid.

Rear combination lamps have a unique clear cover and include LED lights that use less power and therefore contribute to lower fuel use.

Covers under the engine, rear floor and fuel tank improve airflow and contribute to an overall drag coefficient of 0.27 - among the best in mass-produced family cars.

Corporate manager of design at Toyota Style Australia Paul Beranger said Hybrid Camry's environmental credentials go beyond its excellent fuel efficiency and ultra-low emissions.

"Hybrid Camry styling cues project a strong impression of a hybrid vehicle that is far more than symbolic.

"Key aspects of its unique styling are designed to help preserve the global environment by reducing drag and therefore improving fuel consumption.

"The development of this new model is a crucial step towards gaining wide acceptance of Toyota hybrid vehicles in the market.

"The final design meets Toyota objectives by fusing the premium image of the conventional Camry with the innovative technology of a hybrid vehicle."

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HYBRID CAMRY INTERIOR IS WELL APPOINTED


Hybrid Camry has a well-appointed interior with many unique features.

Hybrid Camry and Hybrid Camry Luxury are the only Camry models with Optitron instruments, the "B" position in the gated shift, Eco Drive Level Display and Eco-zone display, push-button heating and cooling, LCD control panel, dual-zone automatic air-conditioning with ECO mode and Hybrid front-door scuff plates.

In addition, both Hybrid Camry models have premium steering wheel with audio and multi-information controls, premium shift lever and handbrake lever, chrome interior door handles, metallic door trim ornaments, three rear-seat head rests with vertical height adjust, 60:40 split-fold rear seat and rear-centre armrest with two cup holders.

Hybrid Camry has moquette fabric seat trim.

Hybrid Camry Luxury has the added features of leather-accented seat and door trim, electro-chromatic interior rear-view mirror and power-operated driver and front-passenger seats.

The two Hybrid Camry model grades share a 6-CD display audio system with six speakers.

It includes Bluetooth mobile telephone capability, auxiliary 3.5mm audio input and USB/iPod auxiliary audio input, and 4.3-inch display showing reverse-camera image.

Both Hybrid Camry model grades have the option of a DVD-based satellite navigation unit, which incorporates a premium 4-CD, 8-speaker sound system.

The satnav unit's 7-inch screen can also display drive monitor display functions for the Hybrid Synergy Drive system and the reversing camera image.

Low Interior Noise Levels:

Hybrid Camry has the lowest interior noise levels in the Camry range, commensurate with its positioning as the range flagship.

Toyota has a policy of designing for low noise, vibration and harshness (NVH) "at the source".

Hybrid Camry has the lowest coefficient of drag in the Camry range at 0.27, with careful attention to over and under-body aerodynamics to minimise wind noise.

It has the added sophistication of the petrol-engine idling-stop technology as part of the Hybrid Synergy Drive system - where the engine is switched off when the vehicle is stationary or on trailing throttle.

Toyota has designed a range of NVH counter-measures for Hybrid Camry, including a noise-isolating acoustic windscreen and an extensive range of sound-absorbing materials to reduce transmission of petrol engine and road noise from the engine-bay front body structure to the cabin.

Sound-absorbing materials have been ideally positioned in the vehicle, to achieve optimum noise reduction while meeting strict weight targets.

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HYBRID CAMRY HAS OPTITRON INSTRUMENTS AND MID


Hybrid Camry has an Optitron vacuum fluorescent instrument cluster to ensure maximum instrument clarity whatever the ambient light.

This is Lexus flow-down technology, first developed for flagship Lexus LS.

The Hybrid Camry instrument cluster was purpose-designed for the vehicle. The speedometer, Multi-Information Display, instantaneous fuel economy meter, Eco Drive Level display and Eco-zone display help the driver optimise fuel economy and minimise environmental impact.

The instrument cluster incorporates the Multi-Information Display (MID) system.

It includes trip computer information, Eco Drive Level descriptive display, Opening/ Farewell display, Energy Flow display and Smart Key information.

The hybrid model has a purpose-designed series of warning displays within the instrument cluster. These include warning lamps for the hybrid system, EPS (electric power steering) and ECB (Electronically Controlled Brake). Hybrid Camry is the only Australian Camry with EPS and ECB.

There is a warning system for low charge of the Hybrid battery. It consists of an intermittent buzzer and a warning message on the multi-information screen.

Economical Drive Feedback:

Hybrid Camry has three methods of fuel-consumption representation to encourage and recognise responsible driving.

An instantaneous fuel economy meter replaces the conventional tachometer in Hybrid Camry's instrument cluster.

The needle indicates the instantaneous fuel economy, with the gauge scale running from zero to 30 litres/100km.

Uniquely in Hybrid Camry, the gauge can read below zero and includes an 'E Mode' to show the vehicle is operating on electric power only.

The instruments also provide feedback on the instantaneous consumption via an additional graphic called the Eco-zone, which displays readings from zero to 8.8 litres/100km - the ideal economy range in Hybrid Camry.

Eco Drive Level Display:

Hybrid Camry's Eco Drive Level display conveys fuel consumption information via both the MID and the blue rings around the instantaneous fuel consumption meter and the speedometer.

The blue rings correspond to the average fuel consumption figure after Hybrid system start, as shown in the MID.

The brightness of the illumination varies across a range of four stages to indicate the economy level (brighter is better).

Multi-Information Display:

Fuel-economy information is also relayed via the Multi-Information Display in the instrument cluster.

An interruption display function has been adopted for the description screen; to update the driver on any change in fuel consumption if the multi-information screen is displaying other vehicle information.

Any increase in the Eco Drive Level will be inserted into the multi-information display for three seconds, as a reward to the driver.

The interruption function displays higher levels of economy only, to encourage economical driving.

Energy Flow Display:

Selecting the energy-flow graphic in the Multi-Information Display will provide schematic representations of energy flow and Hybrid battery charge level in the Hybrid Synergy Drive system.

The satellite-navigation option adds a more detailed energy-flow display and trip summary information.

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ADDED FEATURES MEAN MORE COMFORT AND CONVENIENCE IN HYBRID CAMRY


Toyota's new Hybrid Camry has added comfort and convenience features, befitting its position as Camry range flagship.

It has the lowest interior noise levels in the Camry range.

Hybrid Camry's standard equipment includes steering wheel controls for audio and multi-information displays, reversing camera, rear sonar parking sensors and Toyota's Smart Entry/Smart Start.

The new hybrid model has 389 litres of luggage space and access from the cabin to the boot, while accommodating the Hybrid Vehicle battery behind the rear seat [under the floor] and a full-sized alloy spare wheel.

The new Hybrid Camry HV battery is so compact it has allowed Toyota - for the first time - to offer a hybrid sedan with through-loading capability. It retains the petrol models' rear-seat 60/40 split-fold function.

The Hybrid Camry boot can hold four 9-inch golf bags or two 77cm by 58cm suitcases.

Top-of-the-range Hybrid Camry Luxury has the additional comfort and convenience features of leather accented interior, power-adjustable front seats, (slide, recline, vertical and lumbar support adjustment), electro-chromatic interior rear-view mirror and rain-sensing wipers.

Both Hybrid Camry and Hybrid Camry Luxury are available with an option pack that adds further comfort and convenience equipment including satellite navigation, 8-speaker premium audio and, on Luxury, an electric tilt-and-slide moonroof and rear personal lamps.

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NEW HYBRID CAMRY HAS ELECTRIC-POWERED AIR CONDITIONING


Hybrid Camry is the first built-in-Australia car with electric-powered air conditioning.

The electric-powered, variable-volume air conditioning compressor operates on 12 Volt power from Hybrid Camry's ancillary power system - created by the DC-DC converter.

The use of electric power means the compressor operates independently of the petrol engine - so it can maintain climate control performance when the petrol engine is switched off to save fuel.

The electric-powered air-conditioning compressor saves energy by varying the volume of gas it compresses according to demand, and does not require a drive belt from the petrol engine's crankshaft.

Dual-zone climate control air conditioning is standard equipment on Hybrid Camry.

The climate-control system has push-button LED controls with an LCD display and an ECO switch - a feature unique to Hybrid Camry.

It further enhances fuel efficiency when the air conditioner is in use.

The ECO heat/cool switch controls this function. It is located on the dashboard, to the right-hand side of the steering column.

An indicator in the upper part of the ECO switch illuminates when the ECO feature is turned on. The system will then use the air conditioning sparingly to optimise fuel economy.

When the vehicle is operating under "zero throttle" conditions (stationary, decelerating or descending a hill), the petrol engine shuts down to save fuel. However, it may restart occasionally to create electricity for functions such as powering the air conditioner compressor.

On cooling cycle, the ECO feature limits air conditioner compressor use (based on temperature inside the cabin) to save electric power and hence fuel.

During the cooling cycle, the ECO function is not available when the ECO switch is ON and the temperature setting is MAX COOL.

On heating cycle, the ECO feature limits the number of times the petrol engine is restarted for climate control needs - to save fuel.

Hybrid Camry has a secondary heater system for climate control needs - a fast-acting electric PTC (positive temperature coefficient) resistive heater.

It is designed to provide warm air for the heating system until the engine coolant reaches operating temperature, when the outside air temperature is below a specified figure or when the heating system is set on MAX HOT.

During the heating cycle, the ECO function is not available under the following conditions - when the heater system FOOT/DEF or DEF modes are selected, the ECO switch is ON and the temperature setting is MAX HOT.

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HYBRID CAMRY SLASHES EMISSIONS


New Hybrid Camry is packed with emission-saving technology and designed for ease of recycling.

Toyota designed the vehicle to save fuel and reduce CO2 emissions at every stage.

It has the lowest co-efficient of drag in the Camry range (a Cd of 0.27) to minimise wind resistance and thereby save fuel.

The tail lamps are Light Emitting Diode (LED) lamps - a fuel-saving feature used throughout the Camry range.

Three key features are electrically driven rather than mechanically driven to minimise load on the petrol engine: the power-assisted steering, air conditioner compressor and brake actuator.

The electric power-assisted steering only requires energy when the driver makes a steering wheel movement. It uses no energy when the steering is held in the straight-ahead position.

Hybrid Camry's 12-Volt ancillary power system provides the power for these features - using power from the vehicle's unique DC-DC converter rather than a separate alternator.

Hybrid Camry's Hybrid Synergy Drive system offers energy savings throughout, including regenerative braking and the ability to run on electric power alone for take-off, low speeds and when reversing.

The petrol engine is switched off when the vehicle is stationary or coasting.

Hybrid Camry also has the ability to use stored electric power to ease the load on the petrol engine.

Hybrid Synergy Drive also has the efficiency of the electronic continuously variable epicyclic transmission - both to eliminate slippage and to provide exactly the right gearing for any road speed.

When the petrol engine is operating, it uses less fuel and therefore produces less CO2. The engine was designed to meet California emissions standards and as a result minimises the three gross pollutants.

TMC's experience with both Toyota and Lexus hybrid vehicles over the life cycle of the vehicles - from manufacturing through to disposal - suggests they produce 32 per cent less CO2 than a comparable petrol vehicle.

Hybrid Camry uses easy-to-recycle plastics for key exterior and interior components.

There are nominated ISO 14001 certified companies and a process to recycle the HV battery, should that be necessary, at no cost to the owner.

Hybrid Camry's battery is warranted for eight years or 160,000km - whichever occurs first.

Prius' experience at the launch of the latest generation model has been that just 0.025 per cent of HV batteries have been replaced at high mileage due to wear-out since the car was launched in Australia in 2001.

Some Prius taxis in Cairns have travelled more than 400,000km on the original battery, the equivalent of 20 years of average motor-vehicle use.

Toyota has in place a Hybrid battery recycling program through its Australian dealerships that recycles 95 per cent of battery components in local and overseas ISO 14001 facilities.

This ensures that the batteries are further utilised in the form of other products after their useful first life.

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HYBRID SYNERGY DRIVE IS THE HEART OF HYBRID CAMRY


A hybrid system is a powertrain that combines two types of power sources, which - in the case of Hybrid Camry - are a petrol engine and an electric motor.

The hybrid system in new Hybrid Camry offers advantages over conventional petrol vehicles, including improved fuel economy, lower CO2 emissions, improved performance and driveability, and lower noise levels.

Toyota's Hybrid Synergy Drive is the undisputed reference point for hybrid technology.

There are three types of hybrid system - series, parallel and Toyota's Hybrid Synergy Drive, a series-parallel hybrid that combines the best features of the other two systems.

A series hybrid has an on-board internal combustion engine (petrol or diesel) that never drives the wheels.

It instead provides power to an electric motor which is permanently connected to the wheels - such as in a railroad locomotive.

A parallel hybrid uses an internal combustion engine as the main power source, while a small electric motor assists with acceleration and regenerative braking.

The battery and electric motor in a parallel hybrid are not powerful enough to move the car from a standing start on electric power alone.

Hybrid Synergy Drive's series-parallel system configuration means Hybrid Camry can operate solely on petrol power, solely on electric power, or a seamless combination of both.

It can also charge the hybrid battery while the car is running in petrol or petrol-electric mode.

These are the capabilities that set Toyota's system apart from others.

Unlike most of its competitors, Toyota's Hybrid Synergy Drive is an uncompromised system - able to make the best use of the characteristics of the two power sources throughout the range of operating conditions.

For example, it has high-torque output from zero revolutions from the electric motor to move the car from standstill, and high-power at high-revolutions from the petrol engine on the highway.

In addition, Hybrid Camry uses special technology throughout the driveline to create efficiencies, which maximises fuel savings at every stage.

These technologies include the use of Atkinson Cycle technology for the petrol engine and the use of planetary gears to perform several roles - including acting as a constantly variable transmission with no slip, and a reduction gear for the electric drive motor so a smaller motor can be used.

Hybrid Camry also uses a step-up converter/rectifier to raise the voltage of 244 Volts to 650 Volts to power the electric motor. Increasing the voltage increases motor performance and reduces resistive losses in the electrical system.

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HYBRID CAMRY COMBINES PERFORMANCE AND ECONOMY


New Hybrid Camry is the most powerful model in the Camry range and delivers the best fuel economy of a built-in-Australia car.

It has 140kW of combined power from its petrol engine and electric drive motor, yet has fuel economy of just 6.0 litres/100km on the ADR 81/02 combined cycle*.

It leads the way in low CO2 emissions for built-in-Australia vehicles with a figure of 142 grams/km* on the ADR 81/02 combined cycle.

Hybrid Camry's 2.4-litre 2AZ-FXE petrol engine is based on the petrol VVT-i equipped 2AZ-FE Camry engine, but with a different operating cycle known as Atkinson Cycle to optimise fuel economy.

It alone delivers 110kW of power at 6000rpm and 187Nm of torque at 4400rpm.

Hybrid Camry's Hybrid Synergy Drive system mixes and matches the power of the petrol engine and electric drive motor, according to driving conditions.

The vehicle uses electric power only for take-off, low-speed operation and reversing, and combines petrol and electric power for increased performance.

The electric motor has 105kW of power and 270Nm of torque - and drives through a reduction gear, which multiplies the torque.



* Fuel consumption/emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR81/02 combined cycle.

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HYBRID CAMRY HAS LOW NOx AND PM


Hybrid Camry has the emission advantages of low oxides of nitrogen (NOx) and negligible particulate matter (PM) versus diesel competitors*.

The vehicle's low NOx and CO2 ratings will help it achieve a five-star rating on the Green Vehicle Guide.

Hybrid Camry's certified NOx emissions are just 0.001g/km.

Toyota chose a petrol engine as Hybrid Camry's internal combustion powerplant to minimise NOx and PM.

Petrol also has the advantage of less carbon per litre than diesel and therefore less CO2 emissions.

The new vehicle's 2AZ-FXE engine is based on Camry's proven 2.4-litre 2AZ-FE engine, with the added fuel-saving feature of the Atkinson Cycle high expansion ratio process rather than Otto Cycle.



* Unless those diesels have expensive urea-injection NOx reduction catalysts and particulate filters

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HYBRID SYNERGY DRIVE SYSTEM COMPONENTS


The Toyota Hybrid Synergy Drive system in Hybrid Camry is a triumph of innovation, design and packaging.

All the key components except the Hybrid Vehicle (HV) battery are housed in the engine bay.

The transaxle, for example, which contains two electric motor/generators and a double set of planetary gears, occupies the same space as a conventional automatic transmission.

The Hybrid Synergy Drive system has the following key components.

Petrol Engine: A 2.4-litre VVT-i equipped four-cylinder in-line petrol engine, the 2AZ-FXE. It is based on the petrol Camry 2AZ-FE engine but features the high-efficiency Atkinson Cycle process.

Transaxle: The mechanical heart of the Hybrid Synergy Drive system, designed to deliver top-level driving performance and fuel economy. Clever design sees it incorporate a torque damper, a power-split device, two high-output electric motor/generators, a motor-speed reduction device, an electronic continually variable transmission and a counter gear to the differential in a casing the same size as a conventional automatic transmission. One of the secrets is that Toyota uses two (linked) sets of planetary gears to perform several roles - power-split device, motor speed reduction and the E-CVT.

First motor/generator (MG1): Acts primarily as a generator, to convert excess petrol engine power into electricity - so it can be stored in the HV battery. It also acts as the starter motor for the petrol engine.

Second motor/generator (MG2): Acts primarily as the electric drive motor, but also as a generator when the vehicle is in regenerative braking mode.

Inverter: Converts alternating current from motor/generators to direct current, for storage in the battery, and direct current from the battery back to AC for the electric drive motor. The inverter is water cooled and has an exclusive electric water pump.

Boost or step-up converter: Boosts DC 224V from the HV battery to a maximum DC650V for the high-voltage electric drive motor - for high power with low resistive losses. It also converts DC650V from the generator to DC244V for storage in the battery.

DC-DC Converter: Converts DC244V power from the HV battery and/or the generator to DC12V, to power ancillary devices (such as the power steering, electric water pump, electric air conditioning compressor pump and headlamps) and to charge the auxiliary battery. Hybrid Camry therefore uses a DC/DC converter to deliver 12 Volt power in lieu of having a conventional 12V alternator driven by belt from the petrol engine.

Hybrid Battery : The HV battery is a DC244V battery that stores the energy until it is required to propel the vehicle. It is charged and discharged during the driving cycle, according to driving conditions - for example, gaining charge during regenerative braking and when the vehicle is cruising, and discharging when the vehicle is accelerating hard or hill-climbing or operating on the electric motor only.

Hybrid Control Computer: A dedicated computer with special software to coordinate and control the petrol engine, electric motor/generators and E-CVT - for seamless performance. It continually adjusts the rotation speeds of the petrol engine, generator and drive motor when the vehicle is accelerating or decelerating. The computer control system also interacts with Hybrid Camry's electronically controlled braking system.

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HOW IT WORKS


Hybrid Camry uses a combination of a petrol engine and an electric motor to deliver a maximum 140kW of power - making it the most powerful Camry sold in Australia today.

The driveline consists of a 2.4-litre petrol engine, two sets of planetary gears and two electric motors/generators, with a counter gear to drive the differential.

The petrol engine is based on the petrol VVT-i-equipped Camry engine, but with the Atkinson operating cycle to optimise fuel economy.

The first electric motor/generator acts primarily as a generator to convert excess petrol-engine power into electricity which is stored in the hybrid battery. It also acts as a starter motor for the petrol engine.

The second motor acts primarily as an electric drive motor, but it also acts as a generator during regenerative braking.

The regenerative braking system slows the car by using the electric drive motor as a generator.

It converts kinetic energy from the vehicle's motion into reusable electricity, which is then stored in the HV battery.

The planetary gear set consists of two sets of planetary gears, with a "compound gear" that links the ring gears of the two planetary gear sets.

There is also a counter-drive gear that acts as a reduction gear to the differential (to multiply torque and drive the front wheels).

The first planetary gear set acts as a power-split device, dividing petrol engine power between the generator and the counter gear.

The second planetary gear set is a reduction gear (with a 2.47:1 reduction ratio) for the 105kW electric drive motor.

Adopting the reduction gear set allowed Hybrid Camry's designers to use a more efficient and compact electric motor while optimising torque and acceleration.

The compound planetary gear also acts as an electronically controlled continuously variable transmission (E-CVT) that seamlessly changes the transmission ratio for enhanced performance, drivability and fuel economy.

The Hybrid Synergy Drive system creates the CVT effect by controlling the generator's revolutions - thereby dispensing with the need for a conventional transmission.

The use of planetary gears provides a significant saving in weight and space under the bonnet compared with either a traditional automatic transmission or a belt-and-pulley-type CVT.

It also means there is no slippage as would occur in a torque converter - another fuel-saving feature.

Regenerative braking also significantly improves the fuel economy and emissions of a hybrid vehicle.

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HYBRID HAS RANGE OF OPERATING SCENARIOS


Toyota's Hybrid Synergy Drive gives Hybrid Camry the ability to mix and match the power from its petrol engine and electric drive motor - for better performance and efficiency.

Power from the two sources is finely controlled to maximise efficiency and comfort and delivered seamlessly through an electronic continuously variable transmission (E-CVT).

In Hybrid Camry, the electric drive motor alone is used for gentle take-off and reversing, and assisting the petrol engine when accelerating and hill-climbing.

In normal cruising, both the engine and the electric motor drive the wheels; with surplus engine petrol power routed to the generator (MG1) to recharge the battery.

Under hard acceleration, the battery supplies additional energy to the electric motor while the engine and motor provide smooth acceleration response.

When the driver brakes, the motor recovers the kinetic energy that is normally lost as heat, converts it into electricity and stores it in the HV battery - a feature known as regenerative braking.

The petrol engine typically switches off when the car is stationary or coasting, to save fuel and reduce exhaust emissions (provided the engine and HV battery have reached operating temperature.)

Hybrid Camry requires no special training to drive. Its computer-controlled constantly variable transmission allows the car to operate in a similar way to an automatic - but with no perceptible gear ratio changes.

The only difference is that Hybrid Camry has a "B" position on the gear-shift gate that works just like selecting a lower gear on a conventional automatic transmission.

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HYBRID CAMRY USES ATKINSON CYCLE PETROL ENGINE


Hybrid Camry's 2.4-litre petrol engine uses the "high-expansion" Atkinson Cycle process for increased efficiency.

The Atkinson Cycle 2AZ-FXE engine was purpose-developed for Hybrid Camry.

The Atkinson Cycle process has a higher expansion ratio than a conventional Otto Cycle engine, offering improved fuel economy.

It makes full use of combustion energy by effectively making the expansion stroke longer than the compression stroke.

It therefore harnesses more of the energy into torque on the crankshaft, which would otherwise be lost out of the exhaust / cylinder walls in an Otto Cycle engine.

Toyota has combined the Atkinson Cycle with direct ignition, twin-camshafts, a multi-valve cylinder head and Variable Valve Timing with intelligence (VVT-i), all of which improve efficiency.

High-Expansion Ratio:

In a conventional (Otto Cycle) engine, the compression stroke volume and expansion stroke volume are practically identical, and the compression ratio and expansion ratio are identical.

Any attempt to increase the expansion ratio results in an increase in compression ratio and greater likelihood of engine-damaging knock, also known as "pre-ignition" or "detonation".

The Atkinson Cycle process in the 2AZ-FXE engine solves this dilemma by delaying the closing of the intake valves.

The intake valves remain open for the initial stage of the compression stroke (when the piston is ascending), delaying the start of compression and pumping some fuel-air mix into the intake manifold, which reduces the effective compression ratio. The 2AZ-FXE has a relatively high mechanical compression ratio of 12.5:1, but the effective ratio is slightly lower.

The small portion of the intake air-fuel mix that has been drawn into the cylinder during the intake phase is returned to the intake manifold.

This slight amount of back-flow into the intake manifold produces a benefit in partial load conditions: it allows for an increase in throttle valve opening, reducing intake manifold vacuum and reducing intake pumping losses.

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HYBRID CAMRY HAS POWERFUL ELECTRIC MOTOR


Hybrid Camry has the most powerful electric motor yet offered in Australia in a Toyota hybrid vehicle.

The 105kW electric drive motor is one of two electric motor/generators in Hybrid Camry's Toyota Hybrid Synergy Drive system.

It acts primarily as an electric drive motor, but it also acts as a generator during regenerative braking.

This high-performance, water-cooled motor has 105kW of power and 270Nm of torque.

The Hybrid Synergy Drive system in Hybrid Camry includes a reduction gear with a 2.471:1 reduction ratio for the electric drive motor.

Adopting the reduction gear set allowed the Hybrid Camry designers to use a more efficient and compact electric motor while optimising torque and acceleration.

The AC synchronous electric drive motor operates on 650 Volts AC.

Hybrid Camry has a boost converter to boost battery voltage from 244 Volts to 650 Volts for the drive motor.

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HYBRID CAMRY E-CVT FOR SEAMLESS ACCELERATION


Hybrid Camry has an electronic continuously variable transmission (E-CVT), for seamless acceleration and maximum efficiency.

The E-CVT is based on two linked sets of planetary gears and therefore has no energy loss through slippage, as would be the case with a torque converter.

The same planetary gears sets perform two additional roles.

The first set also acts as a power-split device for the petrol engine's power output - dividing petrol engine power between the generator and the counter gear.

The second planetary gear set also acts as a reduction gear for the electric drive motor.

The use of planetary gears for the transmission means there is no torque converter and no system of belts and pulleys, as in a conventional CVT.

The gears are finely machined to mesh silently.

The HSD hybrid control computer ensures that Hybrid Camry always has the ideal gear ratio, by controlling the rotational speeds of the three key components in the HSD system - the petrol engine and the two electric motor/generators.

It does this by using the petrol engine's electronic throttle and controlling the rotational speed of the generator (MG1).

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STATE-OF-THE-ART ELECTRICAL SYSTEM FOR HYBRID CAMRY


Hybrid Camry uses a state-of-the-art electrical system to recapture energy through regenerative braking and to capture and store any spare energy created by the petrol engine driving the generator.

The system includes an inverter, boost converter, DC-DC converter, 244 Volt Hybrid Vehicle battery and a Hybrid control computer.

The inverter converts alternating current from motor/generators to direct current, for storage in the battery, and direct current from the battery back to AC for the electric drive motor.

The inverter is water-cooled and has its own electric water pump.

The step-up or boost converter raises the battery voltage of 244 Volts to 650 Volts to power the electric motor.

Boosting the voltage increases motor performance and reduces resistive losses in Hybrid Camry's electrical system. It also converts 650V from the generator to 244V for storage in the battery.

The use of 650 Volt power further identifies Hybrid Camry's HSD system as third-generation HSD, as debuted in July 2009 in Prius.

The DC-DC Converter converts DC244V power from the HV battery and/or the generator to DC12V, to power ancillary devices - the electric power steering, electric water pump, electric air conditioning compressor pump and headlamps, as well as to charge the auxiliary battery.

The converter negates the need for a conventional 12-Volt alternator driven by a belt from the petrol engine.

The HV (Hybrid Vehicle) battery is a DC244V Sealed Nickel-Metal Hydride battery that stores the energy until it is required to propel the vehicle.

It consists of 34 modules of six cells with each cell contributing 1.2 Volts.

The battery is plastic encased with its own cooling system and fan. The cooling system inlet is in the cabin and the outlet is in a low-pressure area under the rear bumper.

The battery gains charge during regenerative braking and when the vehicle is cruising, and discharges when the vehicle is accelerating hard or hill-climbing.

The Hybrid Control Computer controls the process.

It is a dedicated computer with special software to seamlessly coordinate and control the petrol engine, electric motor/generators and E-CVT.

It continually adjusts the rotation speeds of the petrol engine, generator and drive motor when the vehicle is accelerating or decelerating.

The computer control system also interacts with Hybrid Camry's electronically controlled braking system.

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HYBRID CAMRY FIRST WITH ELECTRONIC BRAKING


New Hybrid Camry is the first locally manufactured Toyota with a state-of-the-art braking system that combines brake-by-wire technology and regenerative braking.

Toyota's Electronically Controlled Brake system (ECB) is designed to minimise weight and package efficiency, while optimising fuel economy.

The coordinated control of the friction and regenerative brakes contributes to improved fuel economy.

Regenerative braking uses the Toyota Hybrid System's electric motor/generators to convert kinetic energy to electrical energy - which is stored in the HV battery for later use.

Electronic control allows a reduction in brake system weight, while providing more precise brake-force distribution and closer cooperation with other related systems, including Vehicle Stability Control and traction control operation.

This contributes to outstanding vehicle controllability.

The built-in ECB actuator makes this possible because it can control the hydraulic pressure of the brakes on each wheel independently and progressively.

The ECB system in Hybrid Camry has four key benefits:

* Brake pedal force detection: controlling the hydraulic source pressure applied to each brake caliper - based on the detected pedal force - to generate additional braking force;
* Maximised energy retardation: hydraulic brake pressure is controlled collaboratively by the hybrid system, based on the regenerative output from the drive motors, to achieve maximum efficiency;
* Four-wheel independent braking control; and
* To ensure braking performance via a fail-safe mechanical back-up system in the event of a system malfunction.

The ECB is part of Hybrid Camry's leading-edge electronic active safety systems that include ABS, Electronic Brake-force Distribution, Brake Assist, VSC+ (Vehicle Stability Control with steering assist) and TRC.

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ELECTRIC POWER STEERING FOR HYBRID CAMRY


Hybrid Camry is the only built-in-Australia Camry with Electric Power-assisted rack-and-pinion Steering (EPS).

EPS has several advantages over hydraulic power-assistance, including fuel economy and environmental advantages.

It has the obvious advantage in a hybrid vehicle of providing steering assistance regardless of whether the petrol engine is running.

In addition, electric control of the power-assisted steering allows Toyota chassis engineers to tune the steering feel more finely to individual market tastes. Australia's Hybrid Camry has a unique speed-sensitive power-assistance curve.

The EPS in Hybrid Camry has been calibrated to suit the evolution of vehicle dynamics technology.

Its tuning also reflects the changed fore-aft weight distribution of the hybrid model.

EPS can provide fuel savings depending on road conditions and driving style - the more straight-line driving, the greater the fuel saving.

It eliminates the need for a hydraulic pump, hydraulic pipes, vane pump, pulleys and belt, and power-steering fluid in the steering system, thus reducing weight.

EPS therefore offers economic and environmental benefits.

The system - powered by an efficient direct-current electric motor - reduces engine load and fuel consumption, compared with hydraulic power assistance.

The electric motor only consumes energy when power assistance is required.

The electric-assist motor is located under the dash - an ideal environment, away from dust and heat.

Hybrid Camry's EPS interacts with the vehicle's VDIM system. It can provide steering assist variation in understeer and oversteer situations, as well as when accelerating or braking where the level of grip varies between the right and left-hand wheels.

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HYBRID CAMRY HAS VDIM ACTIVE SAFETY SYSTEM


Hybrid Camry is the first built-in-Australia vehicle with Toyota's Vehicle Dynamic Integrated Management (VDIM).

VDIM is designed to optimise active safety by combining control of Vehicle Stability Control (VSC), Electric Power-assisted Steering (EPS), Traction Control (TRC) and the anti-skid braking system (ABS).

It uses high-speed Control Area Network (CAN) computer technology to seamlessly combine previously separate technologies. It anticipates any loss of traction to provide enhanced grip in many situations and increases active safety.

The key technologies it combines are EPS and ABS, which includes Electronic Brakeforce Distribution (EBD) and Brake Assist (BA).

The VDIM system provides interaction between the electronic throttle, the ABS and the EPS.

VSC is a skid-control function that provides optimal control in cornering.

It complements the ABS system, which provides optimal traction and stability when braking.

TRC provides optimal stability under acceleration.

VSC dampens strong understeer (loss of front-wheel grip) or oversteer (loss of rear-wheel grip), to ensure vehicle stability.

The VDIM package also has a Cooperative Control function that allows the stability control system to interact with Hybrid Camry's electric power steering system.

The Cooperative Control function can use the EPS to provide steering assistance to the driver when operating conditions demand.

The Cooperative Control function also works in conjunction with the ABS and TRC systems.

It can provide steering torque assist to maintain vehicle stability when braking or accelerating on slippery surfaces, and is especially useful where the level of grip varies between the right and left-hand wheels.

Toyota developed VDIM as part of its philosophy of providing the greatest possible range of active safety technology.

VDIM allows the skid-control ECU, engine ECU, EPS ECU and the main body ECU to interact.

Hybrid Camry's VSC system can identify an understeer situation by analysing the vehicle's rate of yaw, which is a factor of the steering wheel angle and vehicle speed.

By analysing the actual vehicle speed and steering wheel input, the computer can identify the correct curve or line that the vehicle should be travelling along, which is called the target yaw rate.

The yaw sensor on the other hand analyses the actual yaw rate or line of travel.

If the actual yaw rate is different to the target rate, the VSC ECU recognises a potential understeer situation and reacts accordingly, reducing throttle opening and so reducing engine revs and speed.

The system also applies the front brakes and inner rear brake in varying degrees, depending on the degree of understeer, to help turn the vehicle safely into the corner.

The steering torque control can operate in either of two ways in an understeer situation.

It can apply steering torque assist to inform the driver of the front-wheel skid or it can counter the tendency to turn the steering wheel excessively.

In the second scenario, the steering assist increases the steering resistance to counter excessive steering input from the driver that is likely to exacerbate the understeer situation.

If the VSC system detects an oversteer situation, it controls the engine output and (depending on the extent of the tendency) applies the brakes on the outside front and rear wheels.

This generates an inertial moment in the vehicle's outward direction and helps dampen its tendency to oversteer.

The steering torque control can assist the recovery, if required, by providing increased counter-steer assistance to correct the rear-wheel skid, while adding resistance to incorrect steering lock application.

The stability control function assumes priority over ABS and TRC.

Toyota designed VSC as a driver's aid, with a beeping noise heard in the cabin when the VSC is activated.

The system works most dramatically and effectively in snow, but will also work in wet and dry road conditions.

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HYBRID CAMRY HAS UNIQUE SUSPENSION CALIBRATION


Hybrid Camry has a unique, locally developed suspension calibration to suit Australian road conditions and driver preferences.

Hybrid Camry's weight distribution is different to petrol Camry, with the hybrid battery located behind the rear seat, bringing the fore-aft balance closer to the ideal 50:50.

Hybrid Camry retains the petrol Camry's long-travel, all-coil, fully independent suspension layout of front MacPherson struts and dual-link strut-type rear suspension - both with ball-joint-mounted stabiliser bars to minimise uncontrolled body movement.

The unique calibration for Hybrid Camry includes revised spring and damper rates, changes to the rubber stiffness of the front upper suspension support and an altered front stabiliser bar.

Front spring stiffness has been increased by 8.5 per cent and rear spring stiffness by 12.5 per cent compared with petrol Camry.

Front and rear low-speed compression damping have been increased by 10 per cent. Rear rebound damping has been decreased by five per cent. Front stabiliser bar stiffness has also been reduced.

Hybrid Camry also has a new stiffer front-right hydraulically damped engine mount to improve second-order ride control on slightly undulating roads, and to increase agility.

In addition, the car has electric power-assisted steering with a purpose-developed speed-sensitive assist curve.

The result is a vehicle with reduced understeer and improved agility, response and ride control.

Advanced features of Camry suspension include disc-type piston valves in the dampers and a viscoelastic oil seal at the top of the damper body.

These features enable the damper to generate damping force at ultra-low velocities, thereby improving body control, road holding and steering feel.

Optimising low-speed damping characteristics improves ride comfort, while providing a flatter ride posture.

It also improves response to driving manoeuvres by smoothing the vehicle's response to steering input.

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2009 TOYOTA HYBRID CAMRY MAJOR TECHNICAL SPECIFICATIONS



PETROL ENGINE

Type

Hybrid petrol-electric

Capacity (cc)

2362

Code

2AZ-FXE

Description

In-line four cylinder using Atkinson Cycle process, DOHC, four valves per cylinder with variable intake valve timing

Bore x stroke (mm)

88.5mm x 96.0mm

Compression ratio

12.5.0:1

Max. power (petrol engine only)

110kW @ 6000rpm

Max. torque (petrol engine only)

187Nm @ 4400rpm

Fuel system

Electronic multipoint fuel injection with Electronic Throttle Control System

Fuel type

91 RON or higher

Fuel tank capacity (L)

65

Fuel economy 1 (L/100km)

6.0 (Combined)

Fuel economy 1 (L/100km)

6.9 (Urban)

Fuel economy 1 (L/100km)

5.4 (Extra Urban)

Carbon dioxide (g/km)

142 (Combined system)

Emission rating

Euro IV

HYBRID SYSTEM

Type

Series/parallel, full hybrid

System output (kW, combined)

140

Electric motor (MG2)

AC synchronous, permanent magnet

- Voltage (V)

650

- Maximum power (kW)

105

Electric generator (MG1)

AC synchronous, permanent magnet

- Voltage (V)

650

High-voltage battery

Nickel Metal Hydride (Ni-MH)

- Voltage (V)

244 (34 modules of six cells, 1.2V per cell)

PERFORMANCE

0-100km/h (sec.)

8.9

TRANSMISSION

Driven wheels

Front

Transmission description

Electronically controlled Continuously Variable Transmission (E-CVT)

Final drive (differential gear ratio)

3.542::1

STEERING

Type

Rack and pinion, Electric Power Steering (EPS)

Turns lock to lock (m)

3.1

Minimum turning circle (m)

11.8 (body)

SUSPENSION

Front

Independent, MacPherson struts, L-arms, coil springs, gas dampers and ball jointed stabiliser bar

Rear

Independent dual link with coil springs, gas dampers and ball jointed stabiliser bar

FRICTION BRAKES

Front

296mm x 28mm ventilated discs

Rear

286mm x 10m discs

Stability control

Vehicle Dynamic Integrated Management with Electronically Controlled Braking (ECB), ABS with Brake Assist (BA), Electronic Brakeforce Distribution (EBD), Traction Control (TRC), Vehicle Stability Control (VSC)

WHEELS

Rims

16 x 6.5J alloy

Tyres

215/60 R16

BODY

Body type

Monocoque 4DR sedan

Length (mm)

4815

Width (mm)

1820

Overall height (mm)

1480

Wheelbase (mm)

2775

Front track (mm)

1575

Rear track (mm)

1565

Coefficient of drag (Cd)

0.27

Running clearance

150mm

WEIGHTS/LOADS

Kerb weight (kg)

1610-1645

Gross vehicle mass (kg)

2110

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