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Press Kits

2012 Toyota AIMS Press Kit



Toyota's new Corolla hatch is the latest fulfilment of Toyota's promise to engineer more appealing, dynamically engaging cars while continuing to build on its long-established reputation for quality, durability and reliability.

The 11th generation of the world's best-selling car is making its first public appearance in the southern hemisphere at the Australian International Motor Show in Sydney.

New Corolla hatch, which goes on sale next week, is bolder, more dynamic and better equipped with sleek new styling, a higher quality interior design, more advanced features and improved driving dynamics.

Although Corolla has been a mainstay of the Japanese car industry, the latest model has benefited from extensive research and evaluation in Europe as well as comprehensive engineering and development in Japan.

Toyota's focus on European buying preferences - which are broadly similar to Australian tastes - has delivered edgier styling and a lower centre of gravity to further improve its dynamic performance.

Corolla's Euro-inspired exterior design combines smooth-flowing surfaces with sweeping character lines to provide the sense of agility expected in the small hatch segment.

The result is a more confident and dynamic look - and nowhere is that sleekness and agility more apparent than at the front, where the new 'face' of Toyota gives Corolla a markedly more powerful road presence.

Dominating the front is a large, trapezoidal lower grille that has become a feature of Toyota's latest models, including Yaris and Prius.

The low bonnet sweeps down to a larger Toyota badge and a thin upper grille that runs full-width between the new, narrower headlamps.

From the side view, Corolla hatch is noticeably more streamlined. The roof is lower without compromising interior space and the ride height has been reduced, narrowing the gap between the wheel arches and tyres.

In addition, the body is a fraction longer, which adds to the sleeker appearance while also contributing to interior space.

The resulting aerodynamic benefits contribute to improved fuel efficiency, handling stability and driving dynamics.

A fully integrated rear roof spoiler and the placement of covers underneath the car also contribute to smoother airflow.

New Corolla hatch has a higher quality interior design and improved equipment levels with clever packaging that liberates more space for occupants and their luggage.

Fresh interior designs emphasise improved sensory quality and - through consistency of lighting, font, colour and finish - a greater sense of unity for a more premium feel.

The dashboard reinforces cabin width and space with a more ergonomic, driver-focused layout of instruments and switches.

A lower hip point and revised steering-column angle create a more engaging driving position while the electric power steering is more direct to provide greater response, with better feedback and agility.

The cabin is noticeably quieter, with extensive soundproofing to reduce engine and road noise.

There is more knee room for rear passengers, a longer cargo floor and increased luggage capacity.

Australian cars are equipped with a revised 1.8-litre four-cylinder engine that develops three per cent more power.

Maximum torque arrives earlier in the rev range than before, contributing to the sportier driving feel.

At the same time, engine enhancements, aerodynamic improvements, weight savings and other measures have contributed to dynamic and efficiency gains across the range.

The latest Corolla benefits from greater body rigidity and refinements to the suspension and steering.

Weight reduction through the use of high-tensile steel, allied with the car's lower height, reduced ground clearance and lower-set front seats, has resulted in a lower centre of gravity, further improving the vehicle's high speed stability and cornering agility.

New Corolla hatch maintains Toyota's high standards in active and passive safety with a five-star ANCAP crash-test rating.

A lighter yet more rigid body shell and revised suspension, steering and seating position offer a more comfortable and engaging drive.
Toyota is the world's leading producer of small cars and Corolla is the world's best-selling car.

Since its debut in Japan in 1966, Corolla has become an international icon with more than 39 million cars sold in over 140 countries.

Australia was the first place outside Japan to receive Corolla and, over the past 46 years, it has been the best-selling Toyota in this country - the car of choice in more than 1.2 million local homes.

Of these, more than 666,000 or 55 per cent were built in Australia between 1967 and 1999. Corolla is now fully imported from Japan.

Local Corolla sales last year totalled just over 36,000. Sales to the end of September this year are substantially ahead of the same period last year.


For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064

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Toyota's latest Camry range is attracting a significantly higher share of younger buyers than its predecessor, the company said today.

Toyota Australia's executive director sales and marketing Matthew Callachor said customers are also buying more up-market versions.

Mr Callachor said the trends to a younger demographic and a richer model mix for Camry were significant for the locally manufactured cars.

"Toyota's strategy is to expand Camry's appeal, especially to younger buyers, by putting more focus on contemporary design and improved driving dynamics," Mr Callachor said.

"It is also important for our business to encourage customers to move up the range to experience even better levels of features and equipment," he said.

"The only surprise is that the shift to a younger buyer profile and more profitable model mix has been more extensive than we imagined," he said.

The seventh-generation range, launched late last year, aimed to expand buyer appeal and attract a younger audience with three new Atara variants above the entry-level Camry Altise.

Atara S, SX and SL models have unique styling, including a lower-body design, sporty mesh upper grille, prominent side skirts and twin exhausts.

"As a result, there are now significantly more people under 50 buying Camry - an increase of more than 20 per cent compared with the previous generation," Mr Callachor said.

"At the same time, sales of the higher-grade Atara sedans are now accounting for more than one-third of all Camry sales compared with around 20 per cent for the previous generation," he said.

Camry, which has been built in Australia since 1987, is now in its 19th consecutive year as the top-selling mid-size car in this country.

Sales of the new Camry are up 22.9 per cent through to the end of September and it has a 10,000-unit lead over the number-two-selling car.

Camry is a linchpin of the local automotive manufacturing sector and a significant contributor to the Australian and Victorian economies.

Toyota Australia employs more than 4000 people and last year built 96,618 vehicles at its Altona manufacturing plant in Victoria.

In addition to local sales, Camry is exported to more than 12 countries, including Saudi Arabia, other Middle East countries and New Zealand, earning export sales revenue in excess of $1 billion a year.


For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064

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Australian motorists will take home a record number of new vehicles in 2012, eclipsing the previous high achieved five years ago, according to market leader Toyota.

The company's executive director sales and marketing Matthew Callachor said industry-wide sales by the 67 brands represented in Australia were approaching 1.1 million.

"There are enough positive indicators to enable us to predict that this year will deliver the best sales result in history for the Australian automotive industry," Mr Callachor said.

"Pent-up demand, plenty of vehicles, access to credit, low interest rates and reasonably good consumer confidence are all in our favour," he said.

"These factors point to a two-speed economy with strong growth in the automotive industry while some other sectors are doing it tough."

A boom year for the industry in 2007 saw dealers deliver more than one million new vehicles for the first time (1,049,982), a figure that has not been matched since despite million-plus totals in 2008 and the past two years.

To the end of September, Australians had bought 822,674 new cars, SUVs and light-commercial vehicles, an increase of 9.4 per cent over the same period last year.

Mr Callachor, speaking at the Australian International Motor Show in Sydney, said the all-time record would be broken even if the final three months of the year merely matched sales in the last quarter of 2011.

He said Toyota was outpacing the overall industry growth this year with the company's sales growing at double-digit pace to their highest level since 2008.

"Toyota is on track to be the top-selling brand in Australia for the 10th consecutive year," Mr Callachor said.

"In the past 12 months, we have introduced vital new models, including the renewal of our complete range of locally manufactured cars - Camry, Camry Hybrid and Aurion.

"Since June, Toyota has redefined the concept of an affordable sports car with the dynamic, rear-drive 86 coupe - a car that has lifted the entire brand.

"We have also expanded the world's best-selling hybrid car, Prius, into a family with the Prius c city car and the Prius v seven-seater.

"Given our momentum, we expect to deliver more than 200,000 vehicles to customers - a level no other carmaker has reached.

"Next year, we have all the ingredients for an even better result with an all-new RAV4 in the first quarter, significant other arrivals in the second half and a full year of new Corolla sales," he said.


For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064

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Toyota's class-winning 86 race car from this year's Nürburgring 24-hour endurance race will feature on the company's motor show stand.

The 86 production car went on sale in Australia in June this year, and success in its first 24-hour race bodes well for the future racing activity of small teams and individuals alike.

The Toyota 86, prepared by Toyota's partner GAZOO Racing, demonstrated its race pace by taking the win in the SP3 class in the twice-around-the-clock enduro at the famous Nordschleife in May.

Team personnel such as technicians and drivers included Toyota employees, taking part to hone their skills and craftsmanship. Their aim was to gain experience that will feed back directly into their work developing future vehicles.

By competing in such events, Toyota aims to make even better cars that satisfy enthusiasts and promote the joy of driving among a new generation of car lovers around the world.

The Nürburgring has played an important role in the development of Toyota's latest generation of high-performance cars. It has been used regularly for evaluation and testing of the 86 and Lexus LFA. Cars prepared by GAZOO Racing competed earlier this year in two shorter-distance races.

A second GAZOO-prepared 86 finished third in the SP3 class at the daunting German circuit in the May 24-hour. The Toyota Swiss Racing Team also had success with its own 86 race car, prepared by Toyota Motorsport. It won the competition class (V3) for production models.

Lexus also celebrated a strong result in the 24-hour classic, with the GAZOO Racing Lexus LFA taking first place in the high-performance SP8 class.


For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064

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