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TOYOTA 2001 SALES RESULTS REVIEW

  1. TOYOTA SALES RESULTS A SPRINGBOARD FOR 2002
  2. TOYOTA CLAIMS STRONG PASSENGER VEHICLES RESULT
  3. TOYOTA DOMINATES LARGEST EVER COMMERCIAL VEHICLE MARKET
  4. TOYOTA ON TOP OF LARGEST EVER FOUR WHEEL DRIVE MARKET
  5. CATEGORY LEADERSHIP PROVIDES CONSISTENT SUCCESS
  6. TOYOTA CLAIMS STRONG PASSENGER VEHICLES RESULT
  7. TOYOTA PREDICTS 750,000 MARKET
  8. PRIUS EXCEEDS SALES EXPECTATIONS
  9. NEW INVESTMENT WILL EXPAND PRODUCTION CAPACITY
  10. NEW EXPORT RECORD FOR TOYOTA AUSTRALIA
  11. VICTORIAN GOVERNMENT ORDERS 18 TOYOTA PRIUS
  12. PANASONIC TOYOTA RACING UNVEILS 2002 CONTENDER
  13. TOYOTA’S U.S. SALES SURGE
  14. GREG NORMAN – THE FACE (AND INSPIRATION) OF TOYOTA

TOYOTA SALES RESULTS A SPRINGBOARD FOR 2002


Toyota, the leader of the Australian market in vehicle sales for six of the last 10 years has completed 2001 in a strong position.

Toyota Australia’s achievements in 2001 included the largest export deliveries of cars of any local manufacturer.

It was dominant leader of the all time record-breaking commercial vehicle and four wheel drive markets.

And it led nine of the 15 motor vehicle categories in which it participated and was in the top three in another five of the categories.

Toyota Australia senior executive vice-president John Conomos said the 2002 commercial vehicle market was likely to exceed last year’s record.

"Toyota is calling the total market this year at 750,000, marginally down on 2001, but that will still be the fifth largest ever," Mr Conomos said.

Last year’s light commercial vehicle reached 224,270 - an all time record - and Toyota claimed a dominant 26.4 percent.

The commercial vehicle market is likely to reach 245,000 in 2002.

Four wheel drive sales exceeded 150,000 for the first time ever in 2001, with Toyota in the lead on 28.8 percent of a market of 151,607.

Toyota has now led the commercial vehicle market for 23 successive years.

Toyota’s Corolla and Camry won both the small and medium car categories with shares of 19 percent and 47.7 percent respectively.

Mr Conomos said of all passenger vehicle categories it was likely only small car sales would rise in 2002.

“There is strong demand for small cars, especially amongst private buyers,” he said.

“Total sales of small cars (excluding light cars) at 162,046 are closer to those of traditional large sixes (90,303) than for many years.

“The imminent launch of three new locally made vehicles in the large car category, including new Toyota Camry, is likely to cause a delay in sales – allowing small car volume to edge even closer.”

Toyota delivered a record 59,200 Melbourne-made Camrys to 33 export markets in 2001.

Total Toyota export earnings including completely knocked down cars and some components reached $1.4 billion, a 30 percent increase.

Mr Conomos said market dynamics were likely to change in 2002 - potentially in Toyota’s favour.

“A trend towards versatile, multi-purpose vehicles will drive sales of small and medium four wheel drives even higher,” he said.

“Car sized vehicles with multiplicity of use and cargo capacity will also be in increasing demand.”

Toyota has announced it will spend more than $321 million on improvements to its Altona manufacturing plant to gear up for its new Camry in the second half of 2002.

“A significant proportion will be spent on development of a new eco-friendly four cylinder engine to be built at Altona for domestic and export markets,” Mr Conomos said.

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TOYOTA CLAIMS STRONG PASSENGER VEHICLES RESULT


Toyota senior executive vice-president John Conomos said demand for so-called small cars was now beginning to threaten the traditional stronghold of large cars.
This year Australians bought 162,046 small cars compared to 190,303 large sixes – the closest margin in four years.

Mr Conomos said it was possible small cars could overtake the traditional big sixes to become Australia’s largest selling vehicle segment.

Demand for small cars increased more than 4.91 percent, while demand for large vehicles fell by 4.25 percent.

Toyota’s passenger vehicles outsold rival Ford for 11 of the twelve months to finish 6,458 ahead in the year.

It was the first time Toyota had beaten Ford in passenger vehicles for virtually the full year.

In 2000 it beat Ford in seven sales months. However it took the cumulative advantage only in the last two months.

Toyota led both the small and medium passenger vehicle categories, and led the combined small and light car segment.

Toyota’s Corolla won the small car category with an all time record 30,813 deliveries, the second successive year it had smashed the 30,000 barrier.

In 2000 Corolla accounted for 30,576 sales.

The just-released ninth generation Corolla, complete with a station wagon version, is expected to increase demand in 2002.

Toyota’s locally manufactured Camry dominated the medium category with 18,256 sales accounting for 47 percent of the segment.

Camry sales were greater than the combined total of the vehicle’s nearest three medium competitors.

Passenger vehicle sales in 2001 were 529,452, the smallest since 1996. Passenger vehicle sales July to December were down 15.2 percent compared to 2000.

Private sales continued to be strong.

Demand for both Corolla and Toyota’s light Echo caused the two vehicles to lead the combined small and light car categories.

Corolla and Echo combined accounted for 37,925 deliveries, 2,164 ahead of the combined total of its nearest rival Holden’s Barina and Astra.



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TOYOTA DOMINATES LARGEST EVER COMMERCIAL VEHICLE MARKET


More trucks and light commercial vehicles were sold in Australia in 2001 than ever before.
Toyota dominated the market with 26.4 percent of the record 224,270 light commercial vehicle sales.

The previous record was 218,848 in 1999.

It was Toyota’s 23rd successive year of commercial vehicle market leadership.

Toyota’s deliveries were almost as great as the combined total of its nearest two rivals.

While it was a number one year for commercial vehicles, passenger car sales of 529,452 were the smallest since 1996 when 492,058 were delivered.

Light commercial vehicles made up 29 percent of all new vehicle sales in Australia in 2001 – the highest ever by more than 10,000 deliveries.

Commercial vehicle sales in 2001 were greater than in 2000 for eight of the 12 months.

The last quarter was particularly strong, contributing 59,440 deliveries, eight percent greater than for the same period in the previous year.

Sales of commercial vehicles were at all time highs in both the 4x4 and 4x2 sectors.

Four wheel drive deliveries exceeded 150,000 for the first time (see separate story).

Sales of two wheel drive commercials topped 70,000 for only the second time and set a new record of 72,663.

The previous record for two wheel drive commercial vehicle sales was 72,223 in 1999.

Toyota senior executive vice-president John Conomos said customer demand for dual function vehicles was a driving force in the strong commercial vehicle market.

"Noticeably the vehicles which surged in sales last year were those which offered a lifestyle opportunity as well as a business solution,“ Mr Conomos said.

“Nonetheless, vehicles with a strictly workhorse application maintained consistent demand, indicating strong business confidence."

Truck sales up to 3.5 tonnes GVM increased 11.48 percent.

Toyota was number one in three of the 4x2 segments with demand for its Commuter bus at 92.6 percent of the light bus sector.

Demand for its HiAce vans was at 31.2 percent of the market and demand for the Coaster was at 57.2 percent of the 3501-7500kg GVM bus sector.

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TOYOTA ON TOP OF LARGEST EVER FOUR WHEEL DRIVE MARKET


The four wheel drive market has exceeded 150,000 for the first time, and Toyota leads with better than 28.7 percent of all deliveries. Toyota led every 4x4 market segment in all terrain and workhorse markets.
According to Toyota there is still more growth to come.

Toyota has led the four wheel drive market in Australia for more than two decades.

Australians last year bought 151,607 four wheel drives.

The previous all time record of 146,625 was established in 1999.

The landmark has been brought about by a rush of competitors in the medium all terrain wagon segment – led by Toyota’s LandCruiser Prado.

Demand for vehicles in the medium 4x4 wagon market ballooned more than 28 percent in 2001 compared to a 4.5 percent growth in all four wheel drives.

Fifteen manufacturers now offer 23 different models in the segment.

Toyota Prado led the segment with 14.6 percent of all deliveries.

Medium classification vehicles now comprise more than 34 percent of the all wheel drive segment compared to compacts 25.5 percent and large vehicles 17 percent, and workhorse 4x4s 23 percent.

Deliveries of compact and large four wheel drives stabilised in 2001.

Demand for workhorse, military-style 4x4s fell by 10.5 percent.

Toyota senior executive vice-president John Conomos said 4x4 demand had still not plateaued.

"There is strong indication of continued demand for multi-purpose vehicles epitomised by the versatile offerings in the broad all terrain wagon segment,“ Mr Conomos said.

“Toyota’s RAV4, which established new sales records in 2001, is indicative of customer demand,“ he said.

“RAV offers three or five doors, a versatile passenger and load area, the safety of four wheel drive traction, and an environment friendly VVTi engine all wrapped in a stylish package.

“It is a model for further development in the ATW segments."

RAV4 broke sales records for the second successive year.

More than 10,969 RAVs were delivered in 2001, 2,556 (30 percent) more than the previous record established in 2000.

RAV4 led the compact all wheel drive segment with 28.3 percent of sales, ahead of its nearest rivals Honda CRV 22.4 and Subaru Forester 21.7 percent.

Toyota’s LandCruiser led the large all terrain wagon segment and contributed to the company’s dominance of the 4x4 workhorse segment.

LandCruiser 100 Series claimed 41.3 percent of large AWD sales, ahead of its nearest rival Nissan Patrol 31.8 percent.

In the workhorse market LandCruiser 78 series 13.9 percent and Toyota HiLux 4x4 26.8 percent combined to claim 40.8 percent of all sales – bettering the combined total of Toyota’s three nearest rivals.

Toyota Prado claimed the lead in the medium ATW market with 7,515 deliveries, 26 deliveries ahead of nearest rival Mitsubishi Pajero.

A new Prado is scheduled for launch in the second half of 2002.

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CATEGORY LEADERSHIP PROVIDES CONSISTENT SUCCESS


Toyota led nine of the 15 VFACTS categories in which it participated in 2001 and was in the top three in another five sections.
The result was better than any other manufacturer’s.

Model diversity and the ability to meet a broad range of customer needs was critical to ongoing success, Toyota senior executive vice-president John Conomos said.

Toyota’s value to its customers was in its wide model range.

Toyota captured market leadership in two of the six passenger car VFACTS segments in which it participated and was a top three finisher in another three.

It led seven of the nine commercial vehicle segments in which it participated and was a top three finisher in two.

Toyota Corolla and Camry led the small and medium passenger car categories.

Toyota’s Tarago, Celica and Echo were top three placegetters in the people mover, sports and light passenger vehicle segments.

Toyota Coaster, HiAce, RAV4, LandCruiser 100 series, LandCruiser Prado and HiLux 4x4 led their commercial vehicle categories.

HiLux 4x2 and LandCruiser 78 were in the top three in their categories.

Hilux 4x2 was also Australia’s most in demand overseas sourced one-tonne pickup.

RESULTS- 2001 AUSTRALIAN MOTOR VEHICLE SALES
source: VFACTS.

SMALL CARS
1. Toyota Corolla (30813 – new record) 2. Holden Astra (28,378) 3. Nissan Pulsar (20,672)

MEDIUM CARS
1. Toyota Camry (18,256) 2. Subaru Liberty (5,788) 3. Holden Vectra (5,431)

VANS
1. Toyota HiAce (5,260) 2. Ford Transit (1,902) 3. Mitsubishi Express (1,625)

COMPACT ALL TERRAIN WAGON
1. Toyota RAV4 (10,969 – new record) 2. Honda CR-V (8,665) 3. Subaru Forester (8,416)

MEDIUM ALL TERRAIN WAGON
1. Toyota LandCruiser Prado (7,515) 2. Mitsubishi Pajero (7,491) 3. Mazda Tribute (6,638).

LARGE ALL TERRAIN WAGON
1. Toyota LandCruiser 100 (10,719) 2. Nissan Patrol (8,255) 3. Mercedes-Benz M-Class (2,749).

PICKUP 4X4
1. Toyota HiLux (9,508) 2. Holden Rodeo (6,501) 3. Toyota LandCruiser 78 Series (4,933).

LIGHT BUS
1. Toyota HiAce Commuter (1,182). 2. Ford Transit (95).

BUS 3,501 - 7,500kgs GVM
1. Toyota Coaster (407) 2. Mitsubishi Rosa (186) 3. Nissan Civilian (52)



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TOYOTA CLAIMS STRONG PASSENGER VEHICLES RESULT


Toyota senior executive vice-president John Conomos said demand for so-called small cars was now beginning to threaten the traditional stronghold of large cars.
This year Australians bought 162,046 small cars compared to 190,303 large sixes – the closest margin in four years.

Mr Conomos said it was possible small cars could overtake the traditional big sixes to become Australia’s largest selling vehicle segment.

Demand for small cars increased more than 4.91 percent, while demand for large vehicles fell by 4.25 percent.

Toyota’s passenger vehicles outsold rival Ford for 11 of the twelve months to finish 6,458 ahead in the year.

It was the first time Toyota had beaten Ford in passenger vehicles for virtually the full year.

In 2000 it beat Ford in seven sales months. However it took the cumulative advantage only in the last two months.

Toyota led both the small and medium passenger vehicle categories, and led the combined small and light car segment.

Toyota’s Corolla won the small car category with an all time record 30,813 deliveries, the second successive year it had smashed the 30,000 barrier.

In 2000 Corolla accounted for 30,576 sales.

The just-released ninth generation Corolla, complete with a station wagon version, is expected to increase demand in 2002.

Toyota’s locally manufactured Camry dominated the medium category with 18,256 sales accounting for 47 percent of the segment.

Camry sales were greater than the combined total of the vehicle’s nearest three medium competitors.

Passenger vehicle sales in 2001 were 529,452, the smallest since 1996. Passenger vehicle sales July to December were down 15.2 percent compared to 2000.

Private sales continued to be strong.

Demand for both Corolla and Toyota’s light Echo caused the two vehicles to lead the combined small and light car categories.

Corolla and Echo combined accounted for 37,925 deliveries, 2,164 ahead of the combined total of its nearest rival Holden’s Barina and Astra.



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TOYOTA PREDICTS 750,000 MARKET


Toyota is gearing for another year of record commercial vehicle sales in 2002, and for a total market which will be the fifth largest on record.
It is calling the 2002 total market at 750,000 and the commercial vehicle sector at 245,000.

It is budgeting for a slightly softer 4x4 segment at 142,500.

Toyota senior executive vice-president John Conomos said 700,000 new vehicle sales should be regarded as a minimum market expectation for the future.

"It has been five years since the market has been beneath 750,000 and six years since it has been beneath 700,000,“ Mr Conomos said.

“That is more than cyclical,“ he said.

“A plateau has now been attained from which the market can grow."

Mr Conomos said customer demand for versatile, multi-purpose vehicles would keep the commercial vehicle segment strong.

Business investment would be stronger in 2002 .

“Although the Federal Government restored full GST tax credits in August 2001, some businesses had already planned to postpone new vehicle purchases until 2002,“ Mr Conomos said.

“The full effect of their return to the market will be felt at the end of this financial year.”

According to Mr Conomos the small car segment was likely to be the only passenger vehicle sector to grow throughout 2002.

However he predicted a fourth quarter boom in large car deliveries.

The unique situation in which three local manufacturers would release new large passenger vehicle models in the second half of 2002 could cause a delay in sales.

“The launch of all three vehicles should cause a significant market spike, “ Mr Conomos said.

Toyota’s new Camry with both a V6 and a new locally made VVTi four cylinder engine would make a major contribution to demand.

Balancing growing export supply with strong local demand would be a factor in Toyota’s ability to meet customer expectations.

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PRIUS EXCEEDS SALES EXPECTATIONS


Toyota’s breakthrough Prius hybrid sedan has significantly exceeded initial sales projections during its first three months on sale.
Toyota has delivered 137 Prius since it went on sale last October, well above the 30 Prius a month the company expected to sell.

Prius is the world’s first mass production hybrid car.

It uses an electric motor and a petrol engine to approximately halve fuel consumption compared to a conventional vehicle in city driving.

Prius also has the ability to reduce emissions by up to 80 percent compared to a similar size conventional car.

The hybrid sedan has received a positive response from government authorities and local councils.

Amongst those who have bought Prius are the Queensland Government's Qfleet, Tasmanian Hydro-electric Corporation, Aurora Energy in Tasmania, Avis Car Rentals, Budget Car Rentals, the Central Sydney Area Health Service, Brisbane City Council, Banyule City Council in Victoria, and Lake Macquarie City Council in New South Wales.

Businesses which have purchased Prius include paper recycling and packaging company Visy Industries, a Sydney branch of Copyworld printers, and Petroleum Economics.

More than 70 percent of early Prius sales were expected to be to governments and corporations, but a larger than expected number of the cars has been sold to private buyers.

Excluding dealer and factory demonstrators, 46 percent of Prius purchased have been privately bought, much higher than the 20 percent that was projected.

It is expected most private buyers will be 35 years or older, male, well educated and in professional or managerial positions.

Two-thirds of the private buyers are likely to be city-dwellers looking for a second or third family car.

Prius customers have shown themselves to be internet-savvy, with 11 of the 103 cars sold in October and November ordered over the Prius website.

Thirty-five percent of Prius buyers surveyed said they were interested in the technology of the car.

Thirty-one percent said they were interested in the car’s environmental aspects, while 26 percent were interested in its fuel efficiency.

"Our initial sales of Prius show that its hybrid technology is attracting more buyers for a greater variety of reasons than we expected," said Toyota’s Senior Executive Vice President, John Conomos.

Prius is sold for a recommended retail price of $39,990, almost $9000 less than the only other hybrid car available in Australia.

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NEW INVESTMENT WILL EXPAND PRODUCTION CAPACITY


Toyota Australia will spend $321 million on the introduction of a new Camry model, a new four-cylinder engine and increased production capacity at its Altona plant in Melbourne.
Vehicle production capacity will increase by around 15 percent, from 100,000 to 115,000 units per annum from the last quarter in 2002 to meet anticipated domestic and export demand.

The expansion will involve employing an additional 150 people at the company’s Altona and Port Melbourne operations.

The decision to increase production capacity will correspond with the release of a new model Toyota Camry on to the Australian market. Production of the new model is scheduled to commence in August 2002.

The Australian-made Camry will continue to be sold both in Australia and to overseas customers. Toyota Camry is the best selling vehicle in the medium passenger car segment as well as Australia’s number one export vehicle.

Toyota will also build an all new four-cylinder, 2.4 litre engine (345F) with improved fuel economy, lower emissions and improved performance. This will be the first Australian built engine with an aluminium block using high-pressure die-casting.

Increased localisation of vehicle and engine components is a high priority for Toyota to enhance the capacity and technology of local automotive supply companies to meet the requirements of local vehicle manufacturers. It also helps reduce volatility in costs of imports due to exchange rate fluctuations.

The 345F engine will adopt Toyota’s latest Variable Valve Timing Intelligent (VVTi) technology. The engine will be capable of meeting stringent European vehicle emission standards (Euro 2 & Euro 3).

Mr Ken Asano, President and Chief Executive of Toyota Australia said the new investment demonstrated Toyota’s ongoing commitment and confidence in the Australian automotive industry.

"The automotive industry benefits from a favourable investment climate here in Australia. The Federal Government’s Automotive Competitiveness and Investment Scheme (ACIS) has provided valuable support for local manufacturers and supplier companies to undertake new investment and expand production capacity," Mr Asano said.

“The Victorian Government has also provided valuable assistance, particularly in facilitating increased localisation of components for the new engine.”

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NEW EXPORT RECORD FOR TOYOTA AUSTRALIA


Toyota Australia exported 59,200 Australian made Camrys in 2001 – an all time record.
Total export orders on Toyota Australia were worth $1.4 billion, 40 percent higher than export revenues in 2000.

Camry export volume was 30 percent greater than in 2000, which in turn was 31 percent up on 1999.

The Camry orders went to 33 different countries, primarily to the Middle East region.

Toyota Camry is by far the largest selling car in Saudi Arabia.

Deliveries to Saudi Arabia grew by 11,700 to 42,200, a 38 percent increase.

In the previous year Camry exports to Saudi Arabia had grown by 7900.

Five years ago Saudi Arabia received just 4,000 cars in Toyota Australia’s first export year from its Altona plant in Melbourne.

Almost one third of the 600,000 vehicles built in the Altona plant since 1995 have been left hand drive exports.

South Africa became a new export customer of Toyota Australia in 2001. Just over 1000 Camrys had been exported to South Africa by end December 2001.

Toyota reached $1billion in total export earnings, including semi-knocked down cars and components, for the first time in 2000.

The $1.4billion result in 2001 is considered exceptional.

Toyota senior executive vice-president John Conomos said Camry has been a great export success for the company.

~In the last year our export volumes have increased by 30 percent.

~We are the leading Australian vehicle exporter based on our product quality and competitiveness.

~Export demand is expected to remain strong this year, although volumes are likely to be lower due to the introduction of a new model Camry in the third quarter.~

A complete model change in the second half of 2002 will cause a slow down in delivery capability and it is unlikely to be recovered before year’s end.

Toyota is also looking at other export market opportunities including China.

~We have sent some Camrys to China on a trial basis. China presents us with a significant opportunity to diversify our export market business,~ Mr Conomos said.



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VICTORIAN GOVERNMENT ORDERS 18 TOYOTA PRIUS


Toyota has delivered the first 10 of 18 of its eco-friendly hybrid Prius to the Victorian Government.
Victorian Premier Steve Bracks and Minister for Finance Lynne Kosky accepted the first of the order in a ceremony in Treasury Place.

The order is the largest placed so far for the new car launched in Australia in October.

Prius is the world’s first production hybrid car.

It uses an electric motor and a petrol engine and approximately halves fuel consumption compared to a conventional vehicle in city driving.

It has the ability to reduce emissions by up to 80 percent compared to a similar size conventional car.

Toyota has delivered more than 100 Prius already in Australia.

Ken Asano, President of Toyota Australia who was at the ceremony to hand the keys of the first Prius to the Premier said: ~Almost 80,000 thousand have been bought worldwide and Toyota is planning to sell more than 300,000 hybrids a year by 2005.~

In Australia local councils and governments have been amongst the early adopters.

The 18 Prius ordered by the State Government have the ability to save more than 34,000 litres of fuel a year compared to the use of 18 six cylinder large cars.

The calculations are based on AS2877 city cycle fuel consumption figures of 11 litres/100kms for a typical large six and 4.6 litres/100kms for Prius.

If each vehicle covers an average 30,000km each year the total fuel saving is in the order of 34,560 litres.*

Most importantly the saving also translates into a major reduction in CO2 emissions.

Toyota senior executive vice-president John Conomos said response to Prius in Australia had been exceptional.

"Our goal with such new technology was to deliver 30 each month,“ Mr Conomos said.

“Initial reaction indicates an ability to exceed that target."

Toyota has adopted the environment as its number one objective for motor cars of the future.

It is well advanced in the development of fuel cell vehicles with the potential for zero emissions.

“Toyota Prius is a major step towards fuel cell take-up,” Mr Conomos said.

“It is very important that car owners, including fleets and governments, begin to understand now the future direction of eco-friendly vehicles.

“Although it is new technology Prius is normal to drive .

“In fact it is quieter and smoother than many other cars.”

* Fuel calculation (based on AS2877 city cycle).

Large six: 11 litres/100kms x 30,000km = 3300litres x 18 cars = 59,400 litres

Prius: 4.6 litres/100kms x 30,000km = 1380litres x 18 cars =24,840 litres

Saving = 34,560litres.

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PANASONIC TOYOTA RACING UNVEILS 2002 CONTENDER


Toyota will make its Formula 1 race debut in the Australian Grand Prix at Albert Park on March 3.
Panasonic Toyota Racing is one of only two teams in the championship to produce its own chassis and engine under one roof, and is the first new F1 entrant to do so since 1979.

Scotland’s Allan McNish and Finland’s Mika Salo will drive the all-new V10-powered Toyota TF102.

The Toyota TF102 is a successor to the TF101, which in the eight months from March to November 2001 logged more than 20,000 kilometres of testing at 11 Formula 1 venues, as well as at Toyota's testing base at Circuit Paul Ricard in France.

The new car will race in Toyota's corporate colours of red and white.

Tsutomu Tomita, chairman of Toyota Motorsport and a managing director of Toyota Motor Corporation in Japan, said: ~We have only just climbed over one of many hurdles we will face during our F1 challenge.

~We are committed to challenging in F1 with determination. Through our endeavour, we wish to convey the excitement of Formula 1 races to the fans around the globe.~

The president of Toyota Motorsport GmbH, Ove Andersson said Toyota Motorsport’s main target for the year would be "to learn, and to try to gain respect within the F1 paddock.

~We want to be a team about which at the end of the year everybody will say, 'They came, and we think they did a reasonable job.' That's my target for the first year.~

Chief designer Gustav Brunner and the technical manager of the chassis department, Dago Rohrer, led the team that designed the new Toyota F1 car.

Engine program chief Norbert Kreyer supervised design and development of the new Toyota RVX-02 engine.

Toyota's new F1 program includes a Young Drivers' Program, to develop drivers of the future.

Australia’s Ryan Briscoe, winner of the 2001 Italian Formula Monomarque Championship, is one of three contracted drivers in the program.

Toyota Motorsport has been based in Cologne since 1979, where its facility was formerly the site of the company's World Rally Championship and Le Mans programs.

More than 30 countries are represented amongst the 550 employees at the Toyota team's base, making it a truly international team.

The team's base was recently expanded from 18,000 to 30,000 square metres as the F1 project developed and now incorporates the most sophisticated equipment available – so the team can build and develop the majority of components in-house.

The floor space is split 60:40 between the chassis and engine departments, and includes an on-site wind tunnel.

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TOYOTA’S U.S. SALES SURGE


Toyota last year sold a record 1,741,254 vehicles in America.
Its total sales for the calendar year 2001 increased 7.5 percent over calendar year 2000.

The Camry was again Toyota’s biggest volume model in the United States with sales of 390,449 in 2001.

The electric/petrol powered Toyota Prius hybrid enjoyed a massive growth surge with sales jumping 179.7 percent to 15,556.

The Prius, which is sold in the United States only through the internet, had its best-ever monthly sales in December with 1780 units sold.

Toyota RAV4 sales grew by 60.6 percent from 53,777 sales in 2000 to 86,368 in 2001.

Toyota’s record-breaking year in the USA included the all-time best-ever sales month with 146,886 vehicles sold in May, 2001.

Its strong May performance was driven by a record-breaking month in light truck sales.

Toyota sold 64,456 light trucks in May 2001, a 36.2 percent increase over the previous May.



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GREG NORMAN - THE FACE (AND INSPIRATION) OF TOYOTA


Australian sporting legend Greg Norman will continue to be the face and the inspiration of Toyota in 2002.
Toyota senior executive vice-president John Conomos said Norman, and broadcasting superstar John Laws would continue to build on their association with the company.

Both would be more than a public face.

"Our relationship with them is synergistic,“ Mr Conomos said.

“John Laws is so much in touch with Australia that his knowledge and opinions are invaluable to us.

“Greg Norman is developing an international business at a compounding rate of growth and there are opportunities we intend to tap."

Norman created substantial media interest when he joined Toyota in 2001 after a long association with a rival Australian car maker.

“Greg Norman joined us not only because of his sporting prowess but also because of his strength of character,“ Mr Conomos said.

“Greg never gives up. That alone is an inspiration to our company and to its dealer network.”

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