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The environmental credentials of Toyota's fuel-efficient third-generation Prius have been recognised with the announcement of its first two major Australian awards.

The latest Prius, launched in Australia in July, today won a prestigious Green Innovation Award and People's Choice Award.

Judges said Prius was an innovative and practical family car that continued to set a benchmark for fuel-efficient motoring.

"Toyota was instrumental in developing hybrid technology and making it popular - to the point where most major carmakers are now following suit," they said.

"Hybrids have had many critics and, while the technology is not perfect, it makes a sizeable step towards more efficient motoring: something that's becoming more relevant every day.

"Prius has gone from being something of a science experiment to a practical, innovative family car."

The awards were judged by nine of Australia's most experienced motoring journalists and announced by Fairfax Drive national motoring editor Toby Hagon.

The People's Choice Award was voted by readers of the Fairfax Drive online and newspaper publications.

Accepting the awards, Toyota Australia's manager of hybrid sales and fleet strategy, Vic Johnston, said the iconic Prius now has more mainstream acceptance.

"New-generation Prius has reinvented the transition of passenger cars from conventional power to hybrid delivery," Mr Johnston said.

"Its success and acceptance is based on a greater understanding of the compelling need to save fuel and reduce the impact of motoring on the environment."

The award comes as Toyota Australia gears up for a significant boost in hybrid sales with the upcoming launch of Hybrid Camry.

Camry sedans, powered by an efficient petrol engine working in tandem with a powerful electric motor, will arrive in Toyota showrooms in February.

Last month, new Prius won its first major international award, being named Japanese Car of the Year.

Third-generation Prius has been Japan's best-selling car for the past six months, according to the Japan Automobile Dealers Association (JADA).

It reached an all-time high of 31,758 sales in September, accounting for 10.8 per cent of all automobile sales in Japan.

Maximum combined power for new Prius is up 21 per cent while fuel economy has been improved 11.3 per cent to just 3.9 litres per 100km*.

Combined power from its 1.8-litre petrol engine and electric motor is 100kW.

Significantly, Prius emits just 89g per kilometre of CO2* - the lowest of any vehicle in Australia.

Toyota has now delivered more than 1.5 million Prius globally, including 14,000 in Australia.


*Fuel consumption and emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption and emissions data: ADR 81/02 combined cycle.

For further information, please contact:
Mike Breen
Ph: 0418 447 064

Toyota's petrol-electric Prius hybrid has been acknowledged for its environmental breakthroughs, winning a Green Innovation Award and People's Choice Award.