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NEW CAMRY OFF TO A FLYER WHILE TOYOTA DOMINATES 4X4 MARKET

Toyota’s new Camry is off to a strong start following its first full month of sales in November.

Toyota Camry four-cylinder recorded 1979 deliveries for the month, a 37 percent increase over November, 2001 Camry sales of 1444.

Toyota’s V6 Camry achieved 1136 sales for November, 2002 compared to 737 12 months ago - a jump of 54.1 percent.

Toyota recorded 14,034 total vehicle sales for November, a six percent increase over the same month in 2001.

It remains the fastest growing local vehicle manufacturer for 2002 with year-to-date sales climbing 12.7 percent to 143,818 from 127,543.

Toyota held 19.0 percent of the total vehicle market to November 2002, compared to 18.1 percent in 2001.

The total vehicle sales market in Australia for the year to November was 756,336 - 7.4 percent larger than the first 11 months of 2001.

Toyota continues to dominate the small car, 4x4 and light commercial markets.

Its strength in the 4x4 market has been achieved in the face of one of Australia’s worst-ever droughts that has seen the farm sector contract by 17 percent in 2002.

Toyota Corolla has stretched its lead over Holden Astra with November sales of 3097 compared to 2001.

Corolla now has a commanding lead in the small car segment for 2002, holding 20.9 percent of the market compared to Astra with 16.5 percent.

Toyota Camry four-cylinder, Toyota RAV4, Toyota LandCruiser, Toyota Tarago people mover, Toyota HiAce van, Toyota HiAce bus and Toyota HiLux 4x4 all dominated their respective market segments for the month and for November year-to-date.

“The quick take-up of the new Toyota Camry has helped consolidate Toyota’s strong position as we head towards the New Year,” said John Conomos, senior executive vice-president of Toyota Australia.

“We feel well positioned for 2003, which will feature a number of new Toyota models across the range.”

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IMAGES
Toyota's four cylinder and V6 Camry models posted major sales volume increases in April, (pictured clockwise from front) Azura, Sportivo, Ateva and Altise.