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TOYOTA TOPS QUEENSLAND SALES CHARTS IN 2005

Toyota was Queensland’s number one motor vehicle brand in 2005, selling 47,571 vehicles and extending its sales lead over its nearest rival to over 11,000 vehicles.

Standout Toyota vehicles for 2005 included Corolla, which claimed first position in the highly competitive small passenger segment with 9362 sales, an increase of nearly 24 per cent over the previous year.

According to vehicle registration figures compiled by industry statistician VFACTS, Toyota sold 3763 vehicles in Queensland in December - 1301 vehicles more than its nearest rival.

Toyota’s across-the-board strength in Queensland was highlighted in 2005 with 22,548 passenger car registrations and 12,849 Light Truck registrations. Well over twice as many Toyota Sports Utility Vehicles (SUV) were sold as its nearest rival in the segment (12,096 compared with 5438).

Toyota achieved 30.4 per cent market share in SUVs in Queensland during 2005.

Toyota’s regional manager - northern region, Chris Beuth, said strong sales of Corolla and the new HiLux 4x4 were some of the company’s highlights of 2005.

“The fuel-efficient Corolla was Toyota’s top seller in Queensland and HiLux 4x4 was a clear winner in the 4x4 pick-up/cab chassis (PU/CC) segment with 4596 vehicles sold - 53 per cent higher than its nearest competitor.

“A typically solid performance from workhorse LandCruiser PU/CC (with 2435 vehicles sold) meant Toyota achieved 37.6 per cent share of the Heavy 4x4 Pick-up market.

“We are also particularly pleased with the extremely successful launch of new Yaris, as it is selling in significantly higher numbers in Queensland than the Echo was, which will therefore see it challenge strongly for segment leadership through 2006.”

Altogether Toyota won eight market segments in Queensland in 2005.

LandCruiser Prado emerged from the year as the highest-seller in the competitive SUV medium segment, with 4083 sales for the year, 486 ahead of its nearest competitor.

The LandCruiser Wagon maintained its dominance on the SUV large segment, with 3634 vehicles sold - a 65.1 per cent share of the segment.

RAV4 was Queensland’s top-selling SUV compact, with 3056 vehicles sold.

HiAce, with 1004 vans sold, was a clear number one in Queensland van sales, with 25.1 per cent market share, while HiAce Commuter bus (400 vehicles) captured 78.3 per cent of the Light Bus market.

Four-cylinder Camry won the medium passenger segment in style with 5744 vehicles sold, capturing a huge 50.9 per cent market share.

…ends/23406 (X2310)

For further information contact:

mike.breen@toyota.com.au

T: 0418 447 064

or

adrian.castorina@toyota.com.au

T: 0402 844 988



 
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Toyota’s wide range of vehicles propelled the company to the top of Queensland’s sales in 2005.