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TOYOTA SETS ALL-TIME HALF-YEAR SALES RECORD

Toyota has set an all-time Australian record for motor vehicle sales by any brand in a single month.

Toyota sold 22,392 vehicles last month - eclipsing the previous record of 22,116, also set by Toyota in June 2004.

Toyota outsold its nearest rival in June by 8785 vehicles, achieving a market share of 23.2 per cent.

Toyota's Corolla small car was also the best-selling motor vehicle in Australia last month with 5912 sales - 898 ahead of the traditional market leader, a Large segment sedan.

Toyota HiLux, HiAce, Yaris, RAV4 and Prius also set new monthly sales records.

June was also the second consecutive month where Toyota achieved sales leadership in passenger cars, commercial vehicles and total sales.

In the first six months of the year, Toyota sold 104,619 vehicles - an increase of 3.9 per cent on the previous record for the first half set in 2004.

In the annual sales race, Toyota is now more than 30,000 sales ahead of the second-placed brand.

Toyota Australia's senior executive director of sales and marketing, David Buttner, says the company has succeeded in challenging market conditions.

"Competition on price and specification has never been more fierce, so it's important to be flexible, react quickly and have the right models," said Mr Buttner.

"While the overall market is down somewhat on last year and a few segments are in significant decline, the strength of commercial vehicle sales indicates that business confidence was very high at the end of the 05/06 financial year."

Toyota sold 11,679 passenger cars in June - 1826 ahead of its nearest competitor.

So far this year the best-selling Toyota has been Corolla, with record sales of 22,847 - an increase of 8.4 per cent.

Yaris dominated the booming Light car segment which recorded sales of 12,865 in the first half of the year - an increase of 38.1 per cent over Toyota sales in the segment during the same period in 2005.

New generation RAV4 has also contributed strongly to Toyota's result, topping the Compact SUV segment in the first six months with sales of 7999 - an increase of 27.3 per cent.

Toyota has reasserted its traditional leadership of the light commercial vehicle market.

HiLux has topped the 4x2 and 4x4 Pick-up/Cab-chassis segments so far this year, with combined HiLux sales up 40.1 per cent for the year-to-date.

HiAce controls the Van segment with an almost 40 per cent share, its sales having increased by 53.6 per cent so far this year.

"Toyota's overall market leadership has been achieved by competing strongly in every volume segment, both passenger and commercial," said David Buttner.

"Over the balance of the year, we anticipate further strengthening our position by launching new generation Camry in the medium car class and the new Aurion to compete head-to-head with the traditional Australian-made players in the Large car segment."


...ends/26303 (X3657)


For further information contact:

mike.breen@toyota.com.au

T: 0418 447 064




 
IMAGES
Toyota Australia senior executive director sales and marketing David Buttner with HiLux and Corolla, two of the vehicles that contributed to the company's best-ever monthly sales result and the best result for any brand since official industry records began in 1993.