Username
Password
  RegisterForgot your password?
  •  
  • Lightbox
 
 
Press Releases

TOYOTA SETS NEW SALES RECORDS

(Click here to view TOYOTA REPORT 2006 PRESS KIT)

Toyota has become the first company in almost 30 years to achieve the automotive sales "triple crown" - number one in overall sales, number one in passenger cars and number one in commercial vehicles.

Toyota achieved the coveted treble while setting a new outright record of 213,847 vehicle sales in 2006, according to official VFacts figures.

Last year was the tenth time Toyota has been overall market leader - including the past four years in a row - but only the first time it has achieved the triple crown.

The last company to win the triple crown was GM-Holden in 1978.

Four of the top 10 selling vehicles in 2006 were Toyotas - Corolla, which became Australia's second most popular car, HiLux (4th), Camry (6th) and Yaris (7th).

Toyota was the top-selling marque in passenger cars for the first time, selling 114,775 cars.

The fuel-efficient four-cylinder Corolla, Camry and Yaris models dominated these sales.

Toyota, which has led the commercial vehicle market since 1979, was number one again with a record total of 99,072.

Demand for Toyota in 2006 was up 5.4 per cent on the company's previous all-time record of 202,817 vehicles, set in 2005.

The company was the sales leader every month and set new sales records in eight months.

Toyota beat GM-Holden by a record 67,336 vehicles and its lead over Ford was 98,882 vehicles.

Toyota sales records were set by Yaris, Prius, HiLux, HiAce and RAV4.

Toyota was the top-selling brand in the light (Yaris), small (Corolla) and medium (Camry) car markets; the compact (RAV4) and large (LandCruiser wagon) SUV segments; light buses (HiAce); vans (HiAce); and pick-up/cab-chassis 4x2 (HiLux) and 4x4 (HiLux).

The new V6 Aurion large car, introduced late in the year, has had a strong sales start as well as winning two major awards - Australia's Best Large Car from the motoring clubs and Large Car of the Year from the Fairfax Drive awards.

...ends/42036-3

For further information contact:
mike.breen@toyota.com.au
T: 0418 447 064



 
IMAGES
Toyota set an outright record of 213,389 vehicle sales in 2006, becoming the first company in almost 30 years to win the automotive "triple crown" - number one in overall sales, number one in passenger cars and number one in commercial vehicles. Pictured is the Toyota range.