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TOYOTA SUPPORTS SUCCESSFUL CLEAN UP WEEKEND AT FRASER ISLAND

A record number of volunteers attended the Toyota-sponsored Annual Fraser Island Clean up Weekend, held on Friday 26 January.

A total of 935 people attended the 2007 event, a 70 per cent increase on the 2006 attendance.

The volunteers collected over 49 cubic metres of rubbish, 18 per cent more than at last year's event.

Included in this was 10 cubic metres of timber debris.

Some 35 cubic metres of weeds, which are a serious threat to the Fraser Island World Heritage area, was also removed from a range of island locations, including Yidney Rocks, Happy Valley Township and Cornwells Break Road.

The 24th Toyota Fraser Island Fishing Expo, scheduled for May 19 to 25, will feature several ongoing environmental initiatives that contribute to the sustainability of the event.

Toyota has committed over $80,000 to the sewage treatment plant at Orchid Beach to ensure that the event has a minimal impact on the environment.

The Expo will also have a facility to process fish offal, and Toyota has focused strongly on promoting Fraser Island-friendly camping initiatives to help competitors minimise their impact on this World Heritage listed area.

"As organiser and sponsor of the Toyota Fraser Island Fishing Expo, Toyota understands that the Expo can only run in cooperation with the Queensland Parks and Wildlife Service, and the many people who attend the Expo," said Chris Beuth, Toyota Northern Region Manager.

"Toyota has initiated a number of programs to help minimise the environmental impact on Fraser Island and has helped promote and support other programs such as the Annual Clean Up Weekend.

"I believe that all of these initiatives are very effective given that the Annual Clean Up Weekend can now focus on weed removal from sensitive areas around Fraser Island as well as rubbish collection."

Visitors to the Toyota Fraser Island Fishing Expo are required to bring secure rubbish bins with locking lids for both general rubbish and recyclable items.

"The simple requirement that we ask of Expo competitors and their families is to think ahead & pack smart: 'what you bring on to the island you are requested to take off'," Mr Beuth said.

The success of the Annual Fraser Island Clean up Weekend was recently recognised when Fraser Island's Seventy Five Mile Beach won the Litter Prevention Award in the 2006 Clean Beach Challenge for the Central Queensland-Wide Bay region.

The award was presented on the evening of the 2007 Fraser Island Clean up Weekend.

Volunteers also attended a barbecue that was provided by the Queensland 4WD Association.

Toyota supplied the entertainment in the form of a band as well as staging, PA equipment, lighting and toilets.

...ends/43034-1 (1110, 1115)

For further information contact:
mike.breen@toyota.com.au
T: 0418 447 064



 
IMAGES
Katherine Easey and brother Thomas were joined by 933 other volunteers at the 2007 Toyota Fraser Island Clean Up Day.