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Industrial equipment specialist Willtrac (Brisbane) has won its third consecutive Toyota Industrial Equipment Distributor of the Year Award.
The award recognises Willtrac's outstanding performance in sales, service, parts, training, customer satisfaction and distributor facilities.

Willtrac managing director Brian Williams says his family-owned company's determination to maintain excellent relations with its customers and employees played a significant role in the award win.

~This is very much a face to face industry where you can't hope to succeed unless there is complete understanding with employees and with customers,~ he said.

~There are three generations of the Williams family involved on a day to day basis and with our employees we have built up very strong relationships with long-term customers.

~We take the trouble to get to know our customers' businesses and how they operate their equipment.

~That way we make certain that we provide not only the appropriate equipment but also the parts and service support that is so essential.

~Our Brisbane mobile service fleet has now been expanded to 16 vehicles, travelling as far as the Sunshine Coast, the Darling Downs and the Tweed River.~

Willtrac has 54 staff at its Brisbane office and employs 83 people throughout Queensland.

The company has been Queensland market leader for forklift sales for 14 years and a close second for skidsteer sales.

It is currently only one unit away from skidsteer market leadership for 2001.

Willtrac is Australia's longest serving Toyota industrial equipment distributor with over 30 years experience.

It was set up in 1967 by Sir Sydney Williams, father of Brian, Peter and John Williams.

Sir Sydney Williams is still active in the Cairns Willtrac regional office now run by Peter, while John administers Willtrac Townsville.

Brian Williams' son Danny is also employed at the Darra head office in Brisbane.

Toyota Australia president Ken Asano (right) presemts the Toyota Industrial Equipment Distributor of the Year Award to Willtrac's Brian Williams and his wife Faye. At left is Steve Harper, senior manager of Toyota Australia Industrial Equipment.