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TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY

(Click here to view 2012 Toyota Camry Press Kit)

  • Contemporary exterior and interior styling
  • New engine and transmission delivering more power and torque
  • Improved fuel economy and lower emissions
  • More engaging driving dynamics
  • Quieter and more spacious cabin
  • Advanced safety features

Toyota has released an all-new seventh-generation Camry that debuts a contemporary design with improved driving dynamics and a more spacious interior.

The 2012 Camry combines a new 2.5-litre four-cylinder engine and six-speed automatic transmission that deliver better performance while substantially cutting fuel bills and emissions.

Built in Australia, new Camry features expanded safety features, a more comfortable ride, better handling and added refinement, including an even quieter cabin.

The new range introduces two distinct looks to expand buyer appeal - an entry-level Altise and three new Atara variants.

Atara models have unique styling, including the lower-body design, a sporty mesh upper grille, prominent side skirts and twin exhausts.

Advanced features at the top of the range include a blind-spot monitor to help prevent collisions and automatic high beam that automatically dips headlights at night to avoid blinding other drivers.

The new range arrives with zero price increases for the Altise at $30,490# and the range-topping Atara SL at $39,990#, which replaces the Grande.

Price increases for Atara S (replaces Ateva) and Atara SX (Sportivo) are outweighed by added features.

Toyota Australia senior executive director sales and marketing David Buttner said the keen pricing delivers even better value to consumers.

"New Camry has the sharp styling, advanced safety, dynamic driving performance, interior space and quietness, comprehensive features, low cost of ownership and exceptional value demanded by Australian drivers," Mr Buttner said.

"The new line-up is set to expand Camry's reign as Australia's best-selling mid-size car - a position it has held for almost 18 years.

"Camry will be a significant contributor to the Australian and Victorian economies, and holds the key to a strong future for the local automotive sector.

"In addition to local sales, Camry will be exported to more than 12 countries, including Saudi Arabia, other Middle East countries and New Zealand, earning export sales revenue well in excess of $1 billion a year.

"It is a great Australian success story," Mr Buttner said.

Body, electrical and chassis engineers from the Toyota Technical Center in Melbourne contributed to the development of Camry as a global car from as early as 2006.

They also tuned and tested local versions to meet the demands of Australian motorists and road conditions, including calibrations for the electric power steering, blind-spot monitor and automatic high beam.

Designers at Toyota Style Australia were responsible for the interior fabrics and colour and trim of the local cars.

Camry Altise delivers 133kW of power and 231Nm of torque, substantial gains over the 117kW and 218Nm of the previous generation.

Atara variants gain twin exhausts that help lift output to 135kW and 235Nm for gains of 15 per cent and eight per cent respectively over the previous engine.

All Atara grades - S, sporty SX and luxury SL - have paddle shifts at the driver's fingertips, delivering greater driver involvement and enjoyment.

Fuel economy across the range is just 7.8 litres/100km* - an improvement of one litre per 100km, which means up to an extra 100km from a tank of unleaded petrol.

It is estimated that, based on this fuel economy improvement, the total saving for Camry motorists is approximately $150 million in fuel bills over the model's life (based on a fuel price of $1.40 per litre).

Toyota has cut CO2 emissions by 25 grams/km*, which equates to a quarter of a million fewer tonnes being produced over five years across the Camry fleet, compared with the current car.

Altise epitomises Camry's quality, durability and reliability and is ideal for those who demand a comfortable and pleasant mobile office with low whole-of-life costs.

It has seven airbags, better braking and brake feel, vehicle stability and traction control, anti-skid brakes, a stronger body structure and a new seat frame that makes driving more comfortable.

The introduction of electric power steering across the range, along with refinements to the suspension, has led to significant improvements to handling and ride comfort.

Altise is also equipped with 16-inch alloys, trip computer and an upgraded sound system with six speakers and controls on the steering wheel.

Atara S also features foglamps, 17-inch alloys, smart entry and smart start, reversing camera, dual-zone air-conditioning, 6.1-inch touch-screen display audio, premium steering wheel and gearshift knob and an electric driver's seat with lumbar support.

Atara SX is distinguished by unique rear bumper, rear lip spoiler, sports pedals, sports suspension, black-tinted headlamps and sports leather-accented interior.

Top of the range Atara SL features JBL premium audio with 10 speakers, a 7-inch touch-screen display with satellite navigation, digital radio, RDS live traffic updates, reversing camera with back-guide monitor, blind-spot monitor, automatic high beam, electric front seats and rain-sensing wipers.

New Camry is covered by Toyota Service Advantage capped-price servicing, which has been extended to four years / 75,000km and up to five services^ at $130 per service for the new range.

New accessories include 17-inch alloy wheels and bodyside mouldings with chrome inserts.

NEW CAMRY PRICING#

Altise$30,490No change
Atara S$33,490+$1,000
Atara SX$35,990+$2,000
Atara SL$39,990No change


Options:
Altise: Steel wheels -$100, Metallic paint $400, Reverse camera $500
Atara S: leather-accented interior $1,500, leather-accented interior + Moonroof $3,450
Atara S, SL, SX: Moonroof $1,950


For further information, contact:
Mike Breen, Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

# Recommended retail prices exclude dealer delivery, government and statutory charges and optional extras.
* Fuel consumption and emissions data will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR 81/02 combined cycle.
^ Maximum payable for Standard scheduled servicing (normal operating conditions) until the first of four years or 75,000km (up to the first five services). Excludes Government and rental vehicles. For exclusions and eligibility, visit advantage.toyota.com.au.



 
IMAGES
2012 Toyota Camry Atara SX
VIDEOS
All-new seventh-generation Toyota Camry range.