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Toyota has renewed its long-running sponsorship of the Adelaide Crows football team for another three years.
The team will continue to be known as the Camry Crows until the end of the 2004 season.

The sponsorship continues an association that began in 1991 when the newly-formed Crows became the first South Australian team to join the Australian Football League.

It is now the third longest continuous major club sponsorship in AFL history.

The agreement between Toyota Australia and the Adelaide Football Club was signed at a ceremony at Adelaide’s Football Park.

“Toyota has chosen an exciting time in our club’s history to continue its support,” said AFC Chief Executive Bill Sanders.

“We expect a big increase in club membership next year, which will give Toyota increased exposure.”

The recent completion of a new 7,000-seat grandstand at Football Park has increased the ground’s spectator capacity to 54,000.

On this basis, the AFC expects to attract 5,000 new members to the club next year.

That would bring total club memberships to 48,000, making the Crows the best supported club in the AFL by a considerable margin.

“We are very happy to be associated with a club that has such a loyal and growing support base,” said Toyota Australia’s divisional general manager of marketing, Peter McGregor.

The AFC’s Bill Sanders believes the sponsorship has created a strong awareness of and respect for Toyota amongst Crows supporters.

“Toyota has demonstrated it is here for the long run, and everyone associated with the Crows is grateful for that,” said Mr Sanders.

Adelaide's Camry Crows renew Toyota sponsorship. From left to right; Crows captain Mark Ricciuto, Nigel Smart, Toyota's SA regional manager Allan Freedman, Crows coach Gary ayres and Crows players Andrew Eccles and Mark Bickley.