21 November 2003
MOBILE DYNA A GREAT AUSSIE LUNCHBOX
A Gold Coast company’s high-tech mobile food van strategy using Toyota Dyna trucks has grown into a nationwide success story in less than three years.
Great Aussie Lunchboxes designs and builds self-contained insulated bodies which are fitted to Toyota Dyna trucks available for rental by food operators around the country.
Creator of the concept, Glenn Wadsworth, is amazed at the level of success his clients are enjoying and how rapidly the profits have come.
“Because they can carry large volumes of stock these vans sell a lot of food and our clients are also making a lot of money,” he said.
Alex and Tracey Lountzis of Butterfingers in Melbourne’s Campbellfield typify how quickly the concept can expand.
“Just one year after operating their first van and having run an industrial snack bar for 14, they now have five Lunchboxes operating from a factory equipped with immaculate kitchen facilities,” he said.
“A winning combination of quality food preparation, reliable Dyna trucks and the Lunchbox concept has seen Butterfingers become a clear market leader in its area of Melbourne,” Mr Wadsworth said.
Food van operators pay a single monthly rental fee for the Dyna-mounted Great Aussie Lunchbox with vehicle registration, maintenance and scheduled servicing included.
Glenn Wadsworth has spent many years operating food vans on Queensland’s Gold Coast and likes the advances made to the new generation Dyna.
“The Toyota Dyna 200 diesel is the ideal choice because it offers the most user-friendly package for drivers while still offering the strength and toughness of a truck,” he said.
Occupant safety is enhanced by strategically placed side intrusion beams, while floor member reinforcements optimise energy absorption and collision force dispersal.
The Toyota Dyna’s 100kW turbo-charged engine produces 382Nm of torque which easily powers the refrigeration system.
The refrigeration system incorporates double glazed fridge doors and stainless steel ice troughs for drinks, ensuring cold goods are well chilled and attractively displayed.
A thermostatically controlled oven with lighting and glass door maintains hot food at the right temperature all day without the operator having to worry about adjusting temperature controls.
The rapid nationwide expansion of the Lunchbox concept has also created an unexpected advertising opportunity with the rear panel of the vans available as a travelling mobile billboard.
The winning combination of Toyota Dyna trucks, quality food preparation, and the Great Aussie Lunchbox mobile food van server (pictured) is bringing amazing success to Alex Lountzis of Butterfingers in Melbourne's Campbellfield.